Radio Results Blog

150,000 Reasons To Advertise on Portland Radio

Posted by Larry Julius on Mon, Jul 16, 2018 @ 08:04 AM

There are 75,072 adults in Southern Maine who have an annual household income of $150,000 or more. This is just under 10% of the population.

Why should Maine small business owners care about this segment of the population? This tiny slice of the population accounts for 40% of all retail spending, that's why. We're talking $4.4 billion in cha-ching!

If a business owner wants to claim an unfair share of these rare and valuable southern Maine consumers, then advertising is required. And which medium is most capable of reaching these big spenders? Portland radio.

According to Nielsen, 94.6% of these big earners tune into a local, Portland radio station each week. This is far more than watch local TV, read local newspapers, or thumb-through local magazines.

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Tags: Effective Radio Advertising, Portland Maine Radio, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners

TV Networks and Maine Business Owners Depend on Radio Ads For Results

Posted by Larry Julius on Thu, Jul 12, 2018 @ 12:52 PM

Thousands of Maine small business owners depend on Portland radio to attract new customers. Radio advertising works so well that even TV networks benefit from it.  A recent study demonstrates just how well.

First of all, radio reaches more adults each week than any other medium. More than TV. More than smartphones. More than newspapers. More than anything. Last week, for instance, almost 700,000 consumers living in southern Maine tuned into a Portland radio station.

So, when a national TV network wanted to compel viewers to tune-in to a recent mini-series, it advertised the show on the radio. To determine if the advertising paid off, Nielsen, a media research company, partnered with Cumulus Westwood One, a radio broadcasting company, to measure the results. Let's just say the results were spectacular.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

This Is Your Brain On Radio. Advice For Maine Small Business Owners.

Posted by Larry Julius on Sat, Jul 07, 2018 @ 01:43 PM

When a Maine small business owner invests in an advertising campaign, the goal of the ads should never be to sell a product. The primary purpose for any type of ad including those on TV, on radio, or online, is to be remembered. When a consumer can't recall your company's message when it's time to make a purchase, chances are they'll buy from your competitors.

So, when a business owner has to choose between purchasing ads on Portland radio, TV, or digital, the owner needs to know which ads are most likely to be remembered. Spoiler alert: it's the radio commercials. How do we know? Science tells us so.

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Tags: Effective Radio Advertising, Portland Maine Radio, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners

Target The Heart: Advertising Advice For Maine Small Business Owners

Posted by Larry Julius on Wed, Jul 04, 2018 @ 05:22 PM

Last week in southern Maine, according to Nielsen, 700,000 adult consumers tuned-in to their favorite Portland radio station. This is, by far, more people than who watched TV, read a newspaper, used a smartphone, or used an online app.

The reality that radio has the largest reach is not lost on thousands of Maine small business owners who depend on the medium to advertise their products and services. As we wrote in the article "The 3 Rs of Radio Advertising", reach is the second most potent element of a successful ad campaign for driving sales. What is the most powerful component?

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Advertising On Public Radio. Should Maine Small Business Owners Do It?

Posted by Larry Julius on Sun, Jun 24, 2018 @ 04:57 PM

Confession: WMEA-FM, 90.1, is one of the Portland radio presets on my car radio.

WMEA is one of the 13 Maine stations that comprise Maine Public. This network provides listeners from Kittery to Fort Kent with programming from NPR (National Public Radio); local news; and classical music.

Each week, 17% of all adults living in southern Maine, tune-into WMEA. This, according to Nielsen, makes it the most listened to Portland radio station. So, does it make sense for a Maine small business to advertise and market its goods and services to this audience. Here are some things considered:

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Tags: Effective Radio Advertising, Maine Small Business, maine small business advertising, Portlan Radio, maine small business marketing, Maine Small Business Owners, Porltand Maine Radio

A Tip For Maine Small Business Owners From Top Marketing Companies

Posted by Larry Julius on Sat, Jun 16, 2018 @ 10:00 AM

Almost half of America's largest marketing companies are planning to increase their advertising expenditures over the next 12 months. This is according to a survey conducted by Nielsen among Chief Marketing Officers at some of the nation's most prestigious brands.

According to Nielsen's analysis, the increasing budgets are related to the marketers' confidence in measuring the return that their advertising investments will deliver.

For Maine small business owners, advertising on Portland radio can deliver the highest possible ROI.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business marketing, maine small business owner, Portland Radio Advertising, Mainie small business advertising

What's Your Story? Tell it on Portland Radio

Posted by Larry Julius on Tue, Jun 05, 2018 @ 06:05 PM

"Past a foreboding sewer. Down the street with the cracks you should not step on, lest you break your mother's back. There, lies a place of unexpected sweetness."

Where is this place? It's in the minds of radio listeners who are in the market to buy a new Radio Flyer wagon.

This mellifluous sentiment fills the first 28 words of an award-winning radio commercial for the iconic children's toy. These words, set against a heart-nudging musical score, instantly transport the listener to a place where they feel welcome. A place that looks different to each person invited on the 60-second sonic journey. This commercial tells a story. To hear the whole commercial, click here.

What story does your Maine small business tell in commercials on Portland radio? Or, do you tell a story at all?

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Tags: Effective Radio Advertising, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Satellite Radio: What Maine Small Business Owners Need To Know

Posted by Larry Julius on Sun, May 27, 2018 @ 11:31 AM

A very smart, Maine small business owner told me the other day, "The truth is, no one listens to Portland radio anymore in their cars. Most people listen to satellite radio." Clearly, the customer is not always right.

The fact is, AM/FM radio is, by far, the most used commercial medium in Maine and in America. Satellite radio is barely a blip on consumer's radar. Here is a bit of history

In 2001, XM radio launched its first satellite into space. The company's goal was to provide, in exchange for a monthly subscription fee, hundreds of entertainment channels with CD quality sound to motorists wherever they travel.

The following year, Sirius Radio, launched its satellites to offer a competing service. By 2007, both companies were, according to Goldman Sachs analyst Mark Wienkes, "on life support". So, XM and Sirius merged.

Flash forward to 2018, 11 years after the "life-saving" merger. Has satellite radio put a dent in the audience for AM/FM radio. In a word: No. Here are the facts.

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Tags: Effective Radio Advertising, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Maine Small Business Owners Grab Qualified Job Candidates By The Ears

Posted by Larry Julius on Sun, May 20, 2018 @ 07:52 AM

The unemployment rate in Maine last month, according to Maine's Department of Labor, was 2.9%. This is the lowest rate since Eisenhower was President.

Ironically, this so called good news for the economy is actually a dose of bad news for Maine business owners. Their growth and profitability is being hampered by an inability to fill critical job openings.

The labor crunch is affecting businesses of all types and sizes ranging from lobster boats to jet engine makers. Diana Roberge, a recruiter for Hannaford, one of Maine’s largest private employers, told the Portland Press Herald that the company has a wide range of positions open, from part-time jobs in retail to management jobs at its corporate headquarters in Scarborough.

Ms. Roberge also told the paper, "We just have to get more creative with how we recruit." This sentiment was echoed by recruiters like L.L. Bean, Bangor Savings Bank, Tyler Technologies, and EMHS in a webinar hosted by the SBA and Portland Radio Group

Become Passive-Aggressive

Many Maine companies have had success finding the qualified candidates they need by ditching traditional recruitment methods such as job boards, job fairs, and newspapers. Instead, they are turning to radio advertising to target candidates who are already working, perhaps for a competitor, but not currently looking to make a change.

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Tags: Maine Small Business, Radio Recruitment, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment, Portland Radio Advertising

How Maine Small Business Owners Can Get Stuck in People's Heads

Posted by Larry Julius on Sun, May 06, 2018 @ 12:52 PM

If you listened to Portland radio last week, just like 93% of everyone else, then you probably know this phone number: 1-877-Kars-4-Kids.

I can't speak for you, but I can't get the sound of those cute little kids singing the company jingle out of my head.

Stuck in a prospective customer's head. That's a place every Maine small business owner yearns to be. A jingle is a great way to get there.

Kars-4-Kids is a charity that encourages people to turn old cars into charitable contributions.

According to Billboard, the bible of the music industry, the Kars-4-Kids jingle drives results. The magazine reported, in 2016, that the repetition of the jingle was credited with increasing donations by 50% over the previous year. What Maine Small business owner wouldn't want to have similar increases?

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising