Radio Results Blog

Do Teens Still Listen To Portland Radio?

Posted by Larry Julius on Tue, Sep 19, 2017 @ 07:01 AM

Marketers call them Generation Z.  You might better know them as today's teenagers.  According to research giant Nielsen, they live in households that are loaded with video games, smartphones and tablets.  They have easy access to Snapchat, Instagram, Tumblr, and Twitter and unlimited data.

Knowing that teens have more media options than every generation that preceded them, it is easy to see why many Maine small business owners mistakenly believe that these kids don't listen to Portland radio anymore.  But then again, who was the last grown-up who really knew what the kids were up to?

It turns out that 88% of all teens use radio each week, more than any other medium.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Lessons Maine Small Business Owners Can Learn From Procter & Gamble

Posted by Larry Julius on Fri, Sep 15, 2017 @ 02:04 PM

You can find Procter & Gamble's products almost anywhere in Maine. They make Tide detergent, which you can find in your laundry room. They make Gillette razors, which you can find in your bathroom. They make Pampers which you can find in your in your nursery. And they make Swiffer which you can find in your broom closet.

The only place in Maine where, until recently, you could not find Proctor & Gamble products was on Portland radio. For years, Procter & Gamble, despite being the largest advertiser in the world, avoided radio advertising. 

Recently, though, Procter & Gamble, announced they have begun making large investments in radio advertising.  P&G's rationale can serve as a marketing lesson to Maine small business owners who depend on local media to market their own companies and brands.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Video Killed The Radio Star? Not So, Say Maine Small Business Owners

Posted by Larry Julius on Sun, Sep 10, 2017 @ 04:15 PM

In 1981, the MTV network debuted with the Buggles intoning, "Video Killed The Radio Star."  This musical prediction has proven stunningly wrong.  Here in southern Maine last week, 706,000 adults listened to their favorite Portland radio station. As for the video music channel, last week, only 31,513 wanted their MTV. Ooops! 

After MTV's slow fizzle, many other new media have all come along with their steely knives, but just can't kill the radio beast. 

Check this out: According to Nielsen, 93% of adults will turn on a Portland radio station this week.  This percentage has remained the same since 2001...before there were iPads, iPods, iPhones, Facebook, YouTube, Pandora, Spotify, and Sirius/XM, Hulu, Roku, Netflix, Fire Sticks, Kindles, Nooks, Fitbits, Apple Watches, and countless other devices and distractions. So, no. Video, nor anyone else, has killed the radio star.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Connects The Ear and Heart

Posted by Larry Julius on Wed, Sep 06, 2017 @ 07:48 AM

Many Maine small business owners often wonder if Portland radio stations occupy a place of relevance in the life of listeners. Many are concerned that consumers, especially millennials, are being plucked away by the over-abundance of new media options.

Research from Nielsen indicates that 93% of consumers listen to radio each week. Among, millennials, 90% regularly tune-in to traditional AM/FM radio.

Radio's omnipresence has remained virtually unchanged since 2001. Not even Pandora, Sirius/XM, iPods, smart phones, or YouTube have been able to erode the passion that Mainers of all ages, including millenials, reserve for their favorite radio station. Radio still provides the soundtrack that connects listeners' ears to their hearts. It's still where most people discover their next favorite band. Radio remains the audio adhesive that binds families and communities.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Famous First Words: How To Start Your Commercials On Portland Radio

Posted by Larry Julius on Sun, Aug 20, 2017 @ 07:24 AM

Job one of your radio commercial is not to sell a product. It's not to build brand. It's not to create top-of-mind awareness. It's not to build foot traffic.

The first and most important job of a radio commercial is to be heard.  If your commercial is heard, then all else follows.

At the exact second your radio commercial begins,11,000,000 other pieces of data are wrestling for the attention of each listener. So, if you are a Maine small business owner who depends on Portland radio to advertise goods and services, then what you say first in your commercial is critical to winning the battle of the ear.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Maine Small Business Owners Should Taste The Rainbow

Posted by Larry Julius on Sat, Aug 12, 2017 @ 08:52 AM

Creative is, by far, the most important element of an advertising campaign.  It's what sells. It's also what is missing when many Maine small business owners advertise on Portland radio.

Nielsen, the top-rated consumer research company, recently conducted a study of 500 advertising campaigns to determine which elements were most likely to drive sales.  It turns out creative was more important than reach, brand, and targeting. Unfortunately, Maine companies that depend on radio advertising to sell their goods and services may not have received this message. These local business owners, clearly, need to "taste the rainbow."

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

How To Build Your Business's Brand On Portland Radio

Posted by Larry Julius on Sat, Jul 29, 2017 @ 06:01 AM

Ernie Boch, Jr. is one of the largest auto dealers in New England  He credits radio advertising with building his company's brand and his profits. Maine small business owners can learn a lot from Mr. Boch. Especially when it comes to using Portland radio to market their goods and services.

In a recent article published in Radio Ink, Mr. Boch described his formula for ensuring his radio advertising delivers his branding objectives.  "I would rather advertise to a million people a bunch of different times," explains Mr. Boch, than 10 million people once. Frequency trumps all. Frequency beats everything. Frequency and consistency."

To emulate Mr. Boch's success on Portland radio, the first thing a Maine small business owner should do is to establish a high-priority marketing objective. 

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Tags: Portland Maine Radio, Reach and Frequency, Portland Radio, portland small business, maine small business advertising, maine small business owner, Maine Small Business Owners

Portland Radio Tops The Charts. Maine Small Business Owners Notice.

Posted by Larry Julius on Sun, Jul 16, 2017 @ 09:02 AM

Last week just over 700,000 consumers tuned into a Portland radio station. This is more people than watched TV or used a smartphone app.  This is great news for Maine small business owners who depend on the medium to sell their goods and services.

Research giant Nielsen offered a new study last week that demonstrates not only that AM/FM radio reaches consumers of every age, but also the amount of time listeners stay-tuned remains stable. This, despite the barrage of new media options.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Is Your Maine Small Business Ready For Prime Time?

Posted by Larry Julius on Wed, Jul 12, 2017 @ 08:13 PM

Yesterday, Amazon sold more products than any other single day in the company's history. It was a bigger day for the online retailer than Black Friday or Cyber-Monday. 

If you had been listening to Portland radio over the past week, and more than 700,000 people were, then you know yesterday was Amazon's third annual Prime Day.  It would have been hard to miss the commercial. After all, the company purchased 18,359 of them across the country to support this mammoth discounting event.  The result: sales on Prime Day 2017 were 60% higher than Prime Day 2016.

To see why radio played such an important role in Amazon's record selling day, we need to go back to Prime Day 2015. On that day, research firm Ipsos studied how effective radio was at converting listeners to Amazon buyers.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Why Maine Small Business Owners Are Gaga For Portland Radio

Posted by Larry Julius on Sun, Jul 09, 2017 @ 08:27 PM

Maine small business owners are a giant part of the state's economic engine.

There are 144,002 Maine small businesses.  Ninety-nine percent of all businesses in Maine are small businesses. Almost 60% of every private-sector employee in Maine works for a Maine small business.

According to the University of Maine, this year, 2000 new Maine small businesses are expected to open up their doors. Sadly, 1/2 of these companies will fail in fewer than five years.  Many of the small businesses that survive the first five have something in common: they advertise on Portland radio.

A recent posting on the U.S. Small Business Administration website says, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business." The posting goes on to provide a list of how advertising can benefit any small business:

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners