Radio Results Blog

Portland Radio Tops The Charts. Maine Small Business Owners Notice.

Posted by Larry Julius on Sun, Jul 16, 2017 @ 09:02 AM

Last week just over 700,000 consumers tuned into a Portland radio station. This is more people than watched TV or used a smartphone app.  This is great news for Maine small business owners who depend on the medium to sell their goods and services.

Research giant Nielsen offered a new study last week that demonstrates not only that AM/FM radio reaches consumers of every age, but also the amount of time listeners stay-tuned remains stable. This, despite the barrage of new media options.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Is Your Maine Small Business Ready For Prime Time?

Posted by Larry Julius on Wed, Jul 12, 2017 @ 08:13 PM

Yesterday, Amazon sold more products than any other single day in the company's history. It was a bigger day for the online retailer than Black Friday or Cyber-Monday. 

If you had been listening to Portland radio over the past week, and more than 700,000 people were, then you know yesterday was Amazon's third annual Prime Day.  It would have been hard to miss the commercial. After all, the company purchased 18,359 of them across the country to support this mammoth discounting event.  The result: sales on Prime Day 2017 were 60% higher than Prime Day 2016.

To see why radio played such an important role in Amazon's record selling day, we need to go back to Prime Day 2015. On that day, research firm Ipsos studied how effective radio was at converting listeners to Amazon buyers.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Why Maine Small Business Owners Are Gaga For Portland Radio

Posted by Larry Julius on Sun, Jul 09, 2017 @ 08:27 PM

Maine small business owners are a giant part of the state's economic engine.

There are 144,002 Maine small businesses.  Ninety-nine percent of all businesses in Maine are small businesses. Almost 60% of every private-sector employee in Maine works for a Maine small business.

According to the University of Maine, this year, 2000 new Maine small businesses are expected to open up their doors. Sadly, 1/2 of these companies will fail in fewer than five years.  Many of the small businesses that survive the first five have something in common: they advertise on Portland radio.

A recent posting on the U.S. Small Business Administration website says, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business." The posting goes on to provide a list of how advertising can benefit any small business:

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Who Didn't Listen To Portland Radio Last Week?

Posted by Larry Julius on Tue, Jul 04, 2017 @ 09:14 AM

More than 706,000 people tuned-in to a Portland radio station last week. They heard the news. They laughed out loud. They enjoyed their favorite songs.  They discovered new music.  They sang along. 

For a Maine small business owners, these engaged listeners are the best consumers. More so than the 55,000 people who did not listen to the radio last week.  Let me introduce you to these isolated few who did not tune-in.

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Remains Relevant In Life Of Maine Consumers

Posted by Larry Julius on Sun, Jul 02, 2017 @ 08:31 AM

Despite an abundance of media options, Portland radio remains profoundly relevant in the life of Maine's consumers.  This is good news for Maine small business owners who depend on the medium to successfully market their goods and services.

Last week, according to Nielsen, 706,238 people living in the Portland area tuned-in to their favorite radio stations.  In contrast, 72,118 fewer people watched a local TV station and even fewer, 349,231 fewer to be exact, read a local newspaper.  It turns out that broadcast radio is used more by Mainer's than all media including smartphones, internet apps, satellite radio, Pandora, and Spotify. Portland radio is still the way Mainers learn the news and discover new music.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Improve Employee Recruitment: Tell The Story of Your Maine Business

Posted by Larry Julius on Sun, Jun 25, 2017 @ 12:25 PM

Every day that a "help wanted" sign hangs in the window of a Maine small business owner, the company loses productivity, customers, and money.  In this era of full-employment, the number of days those jobs remain open has multiplied.

Maine small business owners like Debby Kieran of Union Farm Equipment recently told WCSH-TV, "If you go on the Maine job banks listing, there’s usually between 7,000 to 10,000 job listings. It's amazing." She said it recently took her company several years to hire two mechanics. 

Maine companies of all sizes are feeling Ms. Kieran's labor pains. Carl Ward, CEO of Nickerson & O’Day Construction, explained to the Bangor Daily News that his firm needs workers of all types and will provide training for some of the jobs. “I’m about 20 people short right now and I can’t find them,” he says. “The unemployment is now below four percent, we have had quite an economic renaissance in the last eight years, and skilled construction workers are pretty hard to find.”

To overcome the recruitment challenges Maine's 97% employment rate has imposed on businesses, many recruitment professionals are turning to Portland radio.  Not to post jobs, but to tell their stories.

It's these stories, not a list of qualifications and benefits, that are attracting qualified candidates.

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Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Recruitment

3 Mistakes Maine Small Business Owners Make in Ads On Portland Radio

Posted by Larry Julius on Sun, Jun 18, 2017 @ 12:25 PM

I assume an awesome responsibility each time I ask a Maine small business owner to buy advertising on a Portland radio station. When a local retailer or service provider hands over a check to pay for ads, I know its money they could have put in their kid's college fund; contributed to charity; or given to their employees (or themselves) as a bonus.  So, it is important to me to ensure every word, sound, and pause in their radio commercial will contribute to their campaign's ultimate success.

Often, when business owners buy commercials, they want them to sound like, well, a commercial. Without guidance, these owners will want to utilize every comfortable trope, expression, and device used in every other commercial they have ever heard. This is why the same 3 mistakes get perpetuated in so many ads on the radio.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

The Beatles Teach Maine Small Business Owners About Radio Advertising

Posted by Larry Julius on Sun, Jun 04, 2017 @ 06:05 PM

Yeah. Yeah. Yeah.  It seems impressively small for a band who has had such a gargantuan effect on the zeitgeist. It turns out that if every recorded Beatles song was played back-to-back on Portland radio, the fab four marathon would last a slight 10 hours - 20 minutes - 43 seconds.

But of the entire mop-top canon, a scant 124 seconds has built a life of its own. The song Yesterday was released in 1965.  Exceeding 3000, it holds a Guinness record for being recorded by more artists than any other song in history.

More monumental, however, is that this Beatles record was selected by musical experts and radio listeners alike as the #1 song of the entire 20th century.

Maine's small business owners who depend on Portland radio to advertise and market their goods and services can learn a profitable lesson from Yesterday: how to make their commercials stand out from everything else on the air.

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Tags: Effective Radio Advertising, Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Improve Employee Recruitment By Branding Your Maine Small Business

Posted by Larry Julius on Sun, May 28, 2017 @ 08:04 AM

It is time for Maine small business owners to distance themselves from their short-term, promotion based recruitment tactics.  The practice of posting job openings as they happen is no longer productive. 

The era for longer-term, recruitment branding strategies has begun. Portland radio can play an integral role in this necessary transition from promotion to branding to help ease a company's struggle to attract new hires.

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Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Hire Better People, Maine Small Business Recruitment

Portland Radio: The Best Way For Maine Small Business To Reach Moms

Posted by Larry Julius on Sat, May 13, 2017 @ 12:40 PM

Forbes Magazine reports that mothers in the U.S. control $2.1 trillion in annual spending. Based on population distribution, that would mean Maine moms will account for $8.6 billion dollars of that giant wad of cash over the next year.

According to Nielsen, there are 141,748 moms living in southern Maine. So, what is best way for Maine small business owners to reach this category of consumers who are eager to spend? All signs point to Portland radio.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners