Radio Results Blog

Portland Radio: The Best Way For Maine Small Business To Reach Moms

Posted by Larry Julius on Sat, May 13, 2017 @ 12:40 PM

Forbes Magazine reports that mothers in the U.S. control $2.1 trillion in annual spending. Based on population distribution, that would mean Maine moms will account for $8.6 billion dollars of that giant wad of cash over the next year.

According to Nielsen, there are 141,748 moms living in southern Maine. So, what is best way for Maine small business owners to reach this category of consumers who are eager to spend? All signs point to Portland radio.

Read More

Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

How Not To Waste Your Money Advertising On Portland Radio

Posted by Larry Julius on Tue, May 09, 2017 @ 07:56 AM

"Buying ads on Portland radio is a waste of money," lamented a Maine small business owner. "I tried it once, but it didn't work."

"Why did you advertise in the first place?" I ask.

"I thought if I got my name out there, my store traffic would increase," answers the disappointed owner.  "So, I bought some commercials on my favorite radio station.  After a few days: crickets!. So, I canceled the ads."

Radio can work very well for Maine small business owners. Real estate agent Cathy Manchester of Gray, Maine credits her ads on Portland radio for doubling her company's sales in just one year. Scott Libby, owner of Royal River Heat Pumps in Falmouth, Maine also credits his radio ads with doubling his business as well.

So, why don't all radio campaigns succeed like Ms. Manchester's or Mr. Libby's? Why do some campaigns end up as colossal waste of cash?

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Who Are The Best DJs on Portland Radio and Why It's Good For Business

Posted by Larry Julius on Mon, May 01, 2017 @ 08:09 PM

In 2015 and 2016, Blake & Eva, hosts of the Coast 93.1 morning show, were selected by the readers of The Portland Phoenix as the best personalities on the Portland radio dial.  But this year, the paper's editors decided to make it tougher for the team by broadening the category to include TV stars. But, alas, the duo prevailed.

In 2017, for the third year running, Blake & Eva were chosen as the king and queen of all Portland media. In the words of The Phoenix:

"Blake Hayes and Eva Matteson are a package deal. While both of these radio hosts are entertaining enough individually, it’s when they banter back and forth that their funniest moments shine through the dreary monotony of a listener’s morning routine. They build their humor off of each other, and share engaging (albeit ridiculous) personal stories. Portland appreciates it. Many of my friends, who commute into town like me, have made these two jokesters an integral part of their entertainment cycle."

So, why would any of this matter, especially to the owner of a Maine small business?

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing

Maine Businesses Employ Portland Radio To Recruit Best Job Candidates

Posted by Larry Julius on Sun, Apr 23, 2017 @ 08:29 AM

Maine's unemployment rate dipped to 3.0% percent last week, the lowest in 40 years. This low rate has stifled the ability for many Maine small business owners to find qualified candidates to fill job vacancies. Many employers are turning to Portland radio for help.

John Ryan, President of Wright-Ryan construction company, told the Portland Press Herald that the company is having a hard time finding workers, both skilled and unskilled. "The low unemployment figure is a wonderful thing on the one hand,” he said. “But our company is experiencing difficulty hiring people at all levels.”

Another company having trouble recruiting workers, according to the Bangor Daily News, is Casco Bay Steel in South Portland, President Byron Tait says he has beencompeting for workers with companies in other states.

“You do what you got to do to get good help,” says Mr. Tait. “It’s a tight market right now but we are looking for, we could probably hire 10 more people today if we could find qualified people.”

Companies with jobs to fill are finding that traditional recruitment methods are failing. These companies are eschewing online job boards and newspaper classifieds. Instead, many are turning to Portland radio to find the best candidates.

Read More

Tags: Portland Maine Radio, Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing

Borrow These Radio Ads: Inspiration For Maine Small Business Owners

Posted by Larry Julius on Sun, Apr 16, 2017 @ 02:15 PM

"There’s no history of art without borrowing, appropriation, and in some cases theft." I stole this quote from a Washington Post story published in 2015. My editorial burglary was committed to help Maine small business owners who struggle to create commercials to fill their advertising schedules on Portland radio stations.

Often the source of the struggle is a misguided quest of originality. But according to the 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."

Barnard is supported by author and Nobel Prize nominee William Randolph Inge who said, "Originality is undetected plagiarism." A thought he expropriated from Voltaire who offered, "Originality is nothing but judicious imitation. The most original writers borrowed from one another."

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Star Power Works For Maine Businesses Advertising On Portland Radio

Posted by Larry Julius on Sun, Apr 09, 2017 @ 07:02 AM

The fable I am about to recount starts in the 1930s.  The moral of this story, however, can improve the fortunes of Maine small business owners in 2017. The hero of my lucrative tale is Portland Radio. 

Once upon a time, the owner of the Genesee Pure Food company had the dream of turning the discarded bones and skins of barnyard animals into a staple of the American diet. It turns out, if you boil these left-over bits of cows and pigs in water, the result is a wiggly, jiggly, shimmering dessert treat we now spell: J-E-L-L-O,

Gelatin desserts had been enjoyed by the discriminating palettes of the wealthy since the 15th century. The Genesee Pure Food company believed, however, that with some smart marketing, it could make Jell-O appetizing to the masses.  This is where I introduce Portland radio into the story.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Is Anyone Still Listening To Portland Radio?

Posted by Larry Julius on Thu, Apr 06, 2017 @ 07:49 AM

"You may rely on it."  That is the answer a Magic 8 Ball would reveal if a Maine small business enquired, "Is anyone still listening to Portland radio?" 

But, if you don't trust a plastic orb filled with murky fluid to dispense quality media advice, then I invite you to defer to a higher authority.

This week, Nielsen, the research juggernaut that measures everything consumers do and buy, released a new study. The findings clearly show that almost everybody still listens to AM/FM radio and they are spending more time doing it. 

This is great news for Maine business owners who depend on Portland radio to market their goods and services.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing

Maine Business Owners Reach Most Desired Consumers on Portland Radio

Posted by Larry Julius on Sun, Mar 26, 2017 @ 05:02 PM

To survive, Maine small business owners need to market themselves to consumers who have the need, desire, and, most importantly, the means to purchase their goods and services. Recent research indicates Portland radio delivers the audiences Maine businesses covet the most.

According to Nielsen, 700,234 adults living in southern Maine tuned-in to a Portland radio station last week. This reflects national data that shows AM/FM radio reaches significantly more adults than TV, smartphones, PCs, tablets, or other TV-connected devices.

Read More

Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Maine Small Business Owners Ask: Is Portland Radio Still Relevant?

Posted by Larry Julius on Sun, Mar 19, 2017 @ 05:20 PM

In about 43 months, radio turns 100 years old. So, it's a fair question for Maine small business owners to ask: Is Portland radio still relevant to listeners in 2017?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Other recent data supports Mr. Schoen's assertion. Not only is the venerable medium healthy, it remains a powerful force for both the listeners and for the Maine small business owners that advertise their goods and services.

Here is an overview of radio's robust vital signs.

Read More

Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Portland Radio Dominates The Dashboards of Maine Consumers

Posted by Larry Julius on Sat, Mar 11, 2017 @ 09:16 AM

WCSH became the first Portland radio station in 1925. To listen, southern Maine consumers had two choices.  They could build their own radio (called a crystal set) for about $6.00. Or, they could purchase a store-bought radio for around $120 (about $1600 in today's dollars). It would take another 5 years before radios would appear on the dashboard of Maine's car owners.

In 1930, The Galvin Manufacturing Company of Chicago, Illinois invented the first successful car radio.  They called it a Motorola (yes, that's where the name came from).  Despite the expense (the first Motorolas cost as much as $7400 in today's dollars) and despite the safety concerns (56% of American's polled back then by the AAA deemed car radio radios to be a dangerous distraction) the mobile medium flourished. By 1946 over 9 million cars had a radio. With the advent of transistors in the early 60s which brought down the size and cost of in-car audio, soon, for every driver in Portland radio ruled the road.

Read More

Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing