Marketers call them Generation Z. You might better know them as today's teenagers. According to research giant Nielsen, they live in households that are loaded with video games, smartphones and tablets. They have easy access to Snapchat, Instagram, Tumblr, and Twitter and unlimited data.
Knowing that teens have more media options than every generation that preceded them, it is easy to see why many Maine small business owners mistakenly believe that these kids don't listen to Portland radio anymore. But then again, who was the last grown-up who really knew what the kids were up to?
It turns out that 88% of all teens use radio each week, more than any other medium.Read More