Radio Results Blog

What Maine Small Business Owners Can Learn From Warren Buffett

Posted by Larry Julius on Sun, Feb 18, 2018 @ 09:02 AM

If you were one of the 706,000+ listeners tuned into a Portland radio station last week, then chances are you heard one of Warren Buffett's radio commercials.

Mr. Buffett's company owns Geico. And last week, like most other weeks, Mr. Buffet's company invested in more radio commercials than any other advertiser.

Mr. Buffett has a personal net worth of $87.5 billion dollars, according to Forbes Magazine's Real Time Net Worth Monitor. This makes Mr. Buffett the 3rd richest person in America.

Mr. Buffett's wealth has been built on investing in value, not by chasing "the next big thing." Mr. Buffett makes his investments based on solid fundamentals, not on, as he says, "chatter."

If a Maine small business owner depend on "chatter" to forge their advertising investment decisions instead of media fundamentals, then they cannot hope to achieve a substantial return on investment.

So let's look at radio's advertising fundamentals, or as I call them, the three "R's"...Reach, Recall, Return.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Is Perfect Tool For Recruiting White-Collar Employees

Posted by Larry Julius on Sat, Feb 03, 2018 @ 09:26 AM

The Maine unemployment rate in December dropped to 3.0%. This is down from 3.8% a year ago, according the state's Department of Labor. This drop only intensifies the drought of qualified job candidates that is plaguing Maine small business owners.

Maine State Economist recently told Maine Public Radio that the state's chronic labor shortage is crippling the state's economy. The crunch is being felt in all industries including hospitality, healthcare, and construction.

It seems, though, the toughest jobs to fill are the white-collar jobs. According to Nielsen, there are 337,600 white collar workers in southern Maine alone. But, after reviewing local job listings, that seems to be 5200 too few to fulfill the needs of area businesses. This is where Portland radio can help.

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Tags: Maine Small Business, Radio Recruitment, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Hire Better People, Maine Small Business Recruitment, Portland Radio Advertising

Maine Businesses Depend On Reach Of Portland Radio To Drive Sales

Posted by Larry Julius on Sun, Jan 28, 2018 @ 08:11 AM

Regardless of what your Maine small business sells, Portland radio reaches more of your customers than any other medium. Substantially more.

According to a study by Nielsen, after the content of the message is considered, reach is the most potent advertising element that can drive sales. Reach is more important than brand, recency, or context.

Last week, 703,000 Maine consumers were reached by their favorite Portland radio stations. This is vastly more than used any other local advertising medium including television, cable, newspaper, streaming audio (e.g., Pandora or Spotify), newspapers, or magazines.

Portland radio's dominance among consumers extends across every imaginable business category. To prove the point, we profiled 21 different types of southern Maine consumers across a diverse spectrum of goods and services. In each case, radio delivered, by far the greatest reach.

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Tags: Effective Radio Advertising, Portland Maine Radio, Reach and Frequency, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

The Most Remembered Business Brands Advertise On Portland Radio

Posted by Larry Julius on Sat, Jan 20, 2018 @ 10:20 AM

Creating a brand is essential to the long-term success of any Maine small business owner. The most remembered brands all have something in common: they advertise on Portland radio.

According to the YouGov Brand Index ratings for 2017, the brands whose advertising generated the highest ad awareness during 2017 were Geico, McDonald's, Verizon Wireless; AT&T; Walmart; Subway; DirectTV; T-Mobile; Progressive; and Walgreen's. Based on expenditure reports provided by The Radio Advertising Bureau, these 10 brands were all among radio's top advertisers.

So, what exactly is branding and why is it critical to the survival of a business?

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Tags: Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Portland Radio Advertising

Small Business Owners Engage Maine Bridal Market On Portland Radio

Posted by Larry Julius on Sun, Jan 14, 2018 @ 11:50 AM

During 2018, according to Nielsen, 13,952 people living in southern Maine will get married. On average, each couple will spend $30,000 on their happy day. If my math is correct, then that means $209,280,000 will be invested by these consumers on their impending nuptials.

Can your Maine small business convert all of these wedding bells into ringing cash registers? Portland radio can help.

Each week, 96.8% of everyone planning a wedding tunes into their favorite AM/FM radio station. This is substantially higher reach, according to Nielsen, than all other media. This makes radio the most effective way for small business owners to market their goods and services to southern Maine's lucrative bridal market.

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Tags: Effective Radio Advertising, Portland Radio, maine small business advertising, maine small business marketing, Maine Wedding, Maine Bride, Maine Small Business Owners

Portland Radio Helps Maine Small Business Overcome Hiring Challenges

Posted by Larry Julius on Sun, Jan 07, 2018 @ 09:39 AM

Maine has a labor shortage. Everyone who wants a job, has a job. This is making it next to impossible for small business owners to find employees to fill open positions. And that takes a toll on profits.

In a recent interview with Maine Public Radio, Amanda Rector, a Maine State economist, cited the chronic scarcity of workers as the number one challenge to Maine business.

For 26 months in a row, the Maine jobless has been below four percent. This is the level that economists consider full employment.

In November, according to the Department of Labor, the unemployment rate fell again to 3.3%. One year ago, it was 3.8%. In Cumberland and Sagadahoc county, the rate is 2.4%.

To fill open jobs, Maine employers recognize that they must lure workers from other companies. New research from Nielsen demonstrates that advertising on Portland radio is an excellent tool for engaging qualified candidates who are already working, but for someone else.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners, Maine Small Business Recruitment

5 Things Maine Business Owners Learned About Portland Radio This Year

Posted by Larry Julius on Fri, Dec 29, 2017 @ 09:44 AM

For the past 92 years, Maine small business owners have depended on Portland radio to market their goods and services. For each of those years, new technologies have come along that have led to predictions of radio's doom.

This year's supposed existential threat to radio was smart speaker technology. This included Amazon's Alexa, a little device that dishes out audio content upon a voice command. Previous years brought us Pandora, YouTube, Facebook, iPads, iPods, and television. We had disco on eight tracks and cassettes in stereo (tip of the hat to Jackson Brown).

During the course of 2017, despite the allure of the new and the glittery, Maine small business owners learned 5 things that reconfirmed radio's robust value as an advertising medium.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Your Best Customers Listen To Just 3 Portland Radio Stations

Posted by Larry Julius on Tue, Dec 26, 2017 @ 05:43 AM

"Advertising is totally unnecessary," says Jeff I. Richards. "Unless, you hope to make money." Professor Richards is the chair of the advertising department at Michigan State Univeristy.

If you are a Maine small business owner who wants to make the money the professor promises, then which ad medium works best...Portland radio? TV? Digital?

After considering reach data and return-on-investment analysis, media expert Doug Schoen wrote in Forbes magazine, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

"Nielsen data shows radio actually has the most reach among American media consumers," said Mr. Schoen. "Ninety three percent of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

Mr. Schoen was further impressed by a study by IPSOS which revealed that 52% of consumers who heard ads for Amazon's Prime Day on the radio made a purchase. "That compares with 48% of people who saw ads online and 39% who saw TV ads," he observed.

A primary reason radio advertising works so well for Maine small business owners is listener loyalty. In this era of over-abundant media options, the typical radio listener, according to a recent Nielsen study, spends 87% of their time listening to just 3 radio stations.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners

Portland Radio Ranked Top Ad Medium For Maine Small Business Owners

Posted by Larry Julius on Sat, Dec 16, 2017 @ 01:31 PM

The first Portland radio station hit the air on July 25, 1925. Since that day, when WCSH-AM began broadcasting from the lobby of the Congress Street Hotel, Maine small business owners have depended on the medium to advertise their goods and services.

Back then, businesses had only two significant advertising options: newspaper and radio. There was no TV. There was no internet. There were no smartphones.

Now, almost 93 years later, Maine business owners want to know how traditional AM/FM radio stacks up in a world full of Pandora, Spotify, Hulu, YouTube, Facebook, Instagram, Facebook, and DVRs. I can tell you in two words: RADIO RULES!

The research company Nielsen recently released its Total Audience Report for the second quarter of 2017. This report compares consumer consumption off all viable media. Despite the over-abundance of options, more people are reached by radio each month than any other medium.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Maine Small Business Owners

Maine Small Business Owners Choose The Top 10 Articles of 2017

Posted by Larry Julius on Tue, Dec 12, 2017 @ 04:45 PM

"It’s quite clear that we should all be paying more attention to radio advertising, its reach and potential to help our businesses. It’s doing the job with expert efficiency." That was the conclusion of marketing expert Doug Schoen from an article that appeared in Forbes Magazine.

Since then, thousands of Maine small business owners have heeded the advice and have benefited from Portland radio's ubiquity among consumers and the medium's proven return-on-investment.

To be sure their radio advertising dollars were being spent wisely, business owners performed their own research to determine how to best use Portland radio to fulfill their marketing and advertising objectives.  Many turned to articles posted at "Radio Results Blog" for guidance. Here are the top 10 articles read by Maine small business owners over the course of 2017.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing, Maine Small Business Owners