Radio Format Guide For Maine Small Business
When you turn the right faucet on your sink, you expect cold water to come out. When radio listeners turn on their favorite radio station, similarly, they expect a certain mix and type of music to come out of their speakers. This mix is the station's format. A station's format is designed to reach a specific range of audience. By understanding what types of listeners each format reaches, can help Maine marketers ensure that their messages fall on the most receptive ears.
According to Nielsen-Audio's "State of The Media: Audio Today 2014" the following are the most popular radio formats available in Maine and their share of total listening. Format descriptions provided by Radio Advertising Bureau.
Each radio format listed above, has a unique listener profile. Below is research from GfK MRI which demonstrates the gender and age distribution of each audience for 8 of the most popular formats in Maine.
Here is a list of links to listen live to Portland, Maine area radio stations that play some of the formats mentioned above:
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