Radio Reaches Maine's Largest Group of Consumers
Millennials are now the largest consumer market in America. Eighty million people who were born between 1980 and 1996 and came of age at the turn of the millennium. This is the generation that cannot remember a time without personal computers, mobile phones, iPods, email, text messaging, and iTunes. But guess what? Despite this cornucopia of technological marvels, millennials still tune-into traditional AM/FM radio in the same numbers at levels on par with Generation X, Generation Y, and Baby Boomers.
A recent study by Nielsen called State of The Media: Audio Today 2014 researched exactly how Millennials consume radio. Here are 6 things the study revealed that every Maine advertiser should know about this enormous pool of consumers:
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