Radio Results Blog

5 Stunning Radio Commercials Any Maine Business Can Borrow

Posted by Larry Julius on Sat, Jul 05, 2014 @ 01:29 PM

Portland Radio Advertisers Find Inspiration From Down Under

Portland Maine Radio AdvertisingThe 20th century abstract artist Darby Barnnard once said, "Originality is way overrated. To make, you need to take. All great artists do." This quote, not surprisingly, seems to be borrowed from Pablo Picasso who also said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it best, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Clearly, the greats have no problem helping themselves to the work of others. So why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.

It's A Wide World of Spots

I am constantly scanning the globe for great radio commercials that are engaging, compelling, inspiring, and, most importantly, borrow-worthy.  Here are 5 effective radio ads, this time from Australia, that any Portland area business can emulate.

1. RAC Batteries....Perth, Australia

[Don't See The Media Player? Click here to hear]

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2. Dairy Australia...Victoria Australia

[Don't See The Media Player? Click here to hear]

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3. Fright Nights...Queensland, Australia

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4. Australia Open 2013...Melbourne, Australia

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5. Metro Trains...Melbourne Australia

[Don't See The Media Player? Click here to hear]

Hear How Your Business Sounds On The Radio

The creative geniuses at Portland Radio Group would love to put their money where your ears are. Click below to create a free, custom radio commercial for your business.

Portland Maine Radio Advertising Small Business Marketing

 

 

 

 

 

 

 

 

 

 

 

 

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, radio commercials