RADIO IS STILL MUSIC TO THE EARS FOR PORTLAND, MAINE SMALL BUSINESS
In 2004, there was no Pandora. There was no Spotify. In 2004, the first podcasts started to appear and the iPod Shuffle was still a year away from its initial release. In 2004, fewer than 20% of Americans could listen to or download music online because most people only had access to dial-up internet. In 2004, commercial radio, despite being 84 years old, still reigned supreme in the battle for listeners' ears by reaching 93% of all Americans. Flash forward 10 years: AM/FM radio still reaches 93% of all Americans, making it the number one audio choice among consumers and that's good news for Maine Small Business. No other audio medium comes close.
Radio Has A 52.1% "Share of Ear"
According to a new study from Edison Research, Americans spend 4 hours each day listening to audio entertainment. Despite the poliferation of new audio media over the past 10 years, traditional AM/FM radio is still winning the battle for listeners' ears. The study reveals that over-the-air radio commands a 52.1% share of all audio consumption.
Edison’s Share of Ear results are from a nationally representative sample of 2,096 Americans ages 13+ who completed a 24-hour audio listening diary during May 2014. In addition to AM/FM radio, the study included listening to internet-only services such as Pandora and Spotify; satellite radio; TV music channels; online radio stations; podcasts; and personal audio collections. Here is how each medium fared: