Full disclosure: I am listening to online radio as I write this article. As a matter of fact, I am listening to a radio station my company owns in Portland, Maine at www.989WCLZ.com. I am not alone. Last month consumers spent 165,000 hours listening to the live online-streams of five radio stations that Portland Radio Group operates in southern Maine. Almost 1/2 of all Americans now consume their favorite radio stations through an internet device in addition to clock radios, car radios, and tabletop radios. It is important that Maine Small Business owners who depend on local radio to advertise their products and services to understand how the audio landscaping is changing.
In January and February of this year, Edison Research conducted its 22nd annual study to determine how Americans media habits are being affected by new technologies such as smartphones, tablet computing, and social media. Here are 7 things form this year's report that every Maine small business owner needs to know about online radio.
To learn more about how to make radio work for your Maine small business we have created The Small Business Guide To Effective Radio Advertising. The guide includes 5 steps for success including advice on how long your radio campaigns should run; how to choose the best radio stations to use; and how to create a compelling commercial.
Free Download: Guide To Effective Radio Advertising