Charles Caleb Colton is described as an English cleric, writer, and collector. Mr. Colton died in 1832, 90 years before the first radio commercial. In his 1820 book, "Lacon: Or Many Things In Few Words Addressed To Those Who Think," Mr. Colton left us with the one of the greatest tenets of writing effective radio commercials: "Imitation is the sincerest of flatteries." So if you are a Maine small business searching for something to inspire your next radio commercial, there is no reason to strive for originally. Instead, flatter someone through imitation. We have searched the 196,939,000 square miles of planet earth for this year's best commercials worthy of imitating.
Five Effective Radio Commercials From Around The World
1. Internode Networks, Australia
2. Virgin Labfest, The Phillipines
3. Land Rover Discovery, South Africa
4. Renault, Ireland
5. Victoria Bitter, Australia
Maine Small Business Wins Prestigious Radio Award
Last year we posted an article: Radio In The Mix: Maine Entrepreneur Makes Dollars From Doughnuts about Leigh Kellis who used radio advertising to launch the success of The Holy Donut in Portland Maine. We are happy to share with you that not only is Leigh opening her second store, but her radio commercial (produced by Portland Radio Group), was recognized by the Maine Association of Broadcasters as one of the best radio commercials of the year. Listen to the commercial.