Small business in Maine is critical to the state's economy. According to the Small Business Administration, the 143,142 small businesses in Maine represent 97% of all employers in Maine and comprise 58.7% of the state's workforce. Although the SBA defines small businesses as having 500 or fewer employees, almost 9-out-of-10 Maine small businesses have fewer than 20 employees.
According to the SBA, advertising is a vital to sustain a small business. A recent posting by the SBA on their website says, "Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business." The posting goes on to provide a list of how advertising can benefit any small business:
Remind customers and inform prospective customers about the benefits of your product or service
Establish and maintain your distinct identity
Enhance your reputation
Encourage existing customers to buy more of your product/service
Attract new customers and replace lost ones
Slowly build sales to boost your bottom line
Promote your business to customers, investors, and others
For the past 93 years, local radio has proven to be an effective advertising tool for small business. I would like to introduce you to 10 Maine small business owners that are currently using radio successfully to expand their business. Meet all 10 in the slideshow below:
To learn more about each of the 10 Maine business owners who successfully use radio advertising, click on their stories below:
- Douglas Martin, W.H. Demmons, Inc.
- Michael Major, Cunningham Security Systems
- Michael Storey, M.J. Storey Landscape
- Cathy Manchester, Keller-Williams Real Estate
- Greg Sundik, Victoria Mansion
- Leigh Kellis, The Holy Donut
- Ed Lechner, Selby Shoes Etc
- Kevin Kaserman, Mr. H20/Dunbar Water Pumps & Filters
- David Rosen, Full Belly Deli
- Blueberry Beeton, Shelter
Maine Small Business Wins Prestigious Radio Award
Last year we posted an article: Radio In The Mix: Maine Entrepreneur Makes Dollars From Doughnuts about Leigh Kellis who used radio advertising to launch the success of The Holy Donut in Portland Maine. We are happy to share with you that not only is Leigh opening her second store, but her radio commercial (produced by Portland Radio Group), was recognized by the Maine Association of Broadcasters as one of the best radio commercials of the year. Listen to the commercial.