Radio Results Blog

Portland Radio: Are You Smarter Than a Jeopardy Viewer?

Posted by Larry Julius on Sun, Jun 24, 2012 @ 02:54 PM

Portland-Radio, Portland-Maine-RadioSmall businesses in Southern Maine have many media options to promote and advertise their business including Portland Radio, Local Television, Local Newspaper, Local Editions of National Newspapers, and Cable Channels.  As discussed in a previous blog article and the Small Business Guide To Effective Radio Advertising, when choosing between media,  the quality of an audience is always paramount to the overall size of an audience.

A good advertising rep is able to provide you with the qualitative information necessary to choose between media based on criteria relevant to your business.  Here is a quiz that will demonstrate the importance of using qualitative research to determine your media selection. All questions have been taken from the current Media Audit survey of consumer socio-economic and buying habits in  Southern Maine.  See how your qualitative knowledge stacks up:

1. Who is smarter?

A. People in Southern Maine Who Watch Jeopardy

B. People in Southern Maine Who Listen To The Radio

The answer is “B.”  Listeners to radio in Portland are 20% more likely to have a college or advance degree than local viewers of Jeopardy.

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2. Which audience is more likely to be a business owner, partner, or corporate officer?

A. Southern Maine Radio Users

B. Southern Maine Newspaper Readers

The answer is “A.”  Listeners to radio in Southern Maine are 26% more likely to be business owners, partners, or corporate officers than readers of the local newspaper.

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 3. Who is more likely to buy a car during the next 12 months?

A. People in Southern Maine Who Listen To Radio?

B. People in Southern Maine Who Watch The Local TV News

The answer is "A." Listeners to radio in Southern Maine are 28% more likely to buy a new car this year than viewers of the local news.

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4. Which audience is more likely to be frequent restaurant customers (4+ times every two weeks)?

A. People in Southern Maine Who Listen To The Radio

B. People in Southern Maine Who Read The Local Newspaper

The answer is “A”.  Listeners to radio in Southern Maine are 17% more likely than local newspaper readers to dine out at least 4 times every two week.

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5.Which audience is more likely to be working moms?

A. People In Southern Maine Who Listen To The Radio

B. People In Southern Maine Who Watch Lifetime Network on TV

The answer is “A.” Listeners to radio in Southern Maine are 57% more likely than local viewers of Lifetime Television to be working mothers.

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6. Which audience is more likely to have household incomes of $100,000 per year or more?

A. People in Southern Maine Who Watch Arts & Entertainment Television

B. People In Southern Maine Who Listen To The Radio

The answer is “B.” Listeners to radio in Southern Maine are 87% more likely to have household incomes of $100,000 per year or more than local viewers of A&E Television.

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7. Which audience is more likely to have $100,000 or more in liquid assets (cash/stocks/bonds/CDs)?

A. People in Southern Maine Who Watch The Local TV News

B. People in Southern Maine Who Listen To The Radio

The answer is “B.” Southern Maine radio listeners are 18% more likely than viewers of local television viewers.

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8.Which audience is more likely to regularly or occasionally visit a local real estate website?

A. People In Southern Maine Who Listen To The Radio

B. People in Southern Maine Who Read he Local Newspaper

The answer is “A.” Local radio listeners are 35% more likely to visit real estate websites than readers of local newspapers.

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9. Which audience is more likely to remodel their homes in the next year?

A. People in Southern Maine Who Watch ESPN Television

B. People in Southern Maine Who Listen To The Radio

The answer is “B.” People in Southern Maine who listen to the radio are 46% more likely to remodel their homes in the next year than local ESPN viewers.

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10. Which audience is more likely to own a home worth $400,000 or more?

A. People in Southern Maine Who Listen To The Radio

B. People in Southern Maine Who Read The Wall St. Journal

The answer is “A.”  People in Southern Maine who listen to the radio are 17% more likely than local readers of The Wall Street Journal to own a home worth at least $400,000.

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All of the qualitative information above was culled from the current Media Audit survey of Southern Maine.  The Media Audit's local market surveys also measure exposure to radio, print, broadcast TV, cable TV, outdoor, and online usage, thus providing the most comprehensive and up-to-date source for media and consumer insights available today.

Be sure to ask your advertising representatives for Media Audit information when making marketing decisions for your business.

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Tags: Effective Radio Advertising, research