Radio Results Blog

Maine Small Business Owner's Sales Double. Credits Ads On Portland Radio.

Posted by Larry Julius on Sat, Aug 27, 2016 @ 11:32 AM

If you listen to Portland radio, then you probably have heard the jingle for Royal River Heat Pumps. Once you hear it, you can't forget it.

That's music to the ears of the Freeport based company's owner, Scott Libby, He credits his commercial with helping to double his sales over the past year.

Mr. Libby embodies the findings of several research studies from Nielsen which demonstrate that, on average, a radio advertising campaign delivers a 6 time return-on-investment.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

Maine Small Business Owners Are Integral Part of Portland Radio History

Posted by Larry Julius on Sun, Aug 21, 2016 @ 12:30 PM

On August 20, 1920, radio station 8MK went on the air in Detroit, Michigan. This was the first radio station in the world to commence regularly scheduled, daily programs. At exactly 8:15pm that day, 96 years ago this week, an announcer proclaimed into a megaphone attached to a crude transmitter, "This is 8MK calling." This was followed by the playing of two phonograph records, “Roses of Picardy” and “Annie Laurie.”

When the second record completed, the announcer took to the air again and asked the audience of about 30 homes, "How do you get it?" Then, an advertising executive from the Detroit News, the newspaper that owned the station, played Taps ending the historic broadcast.

Radio has grown from reaching a slim audience in 1920 to become the most used medium in America. According to Nielsen, every month, AM/FM radio reaches 97% of all adults...and Maine small business owners have been part of radio's growth.

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Tags: Effective Radio Advertising, Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

What Maine Small Business Owners Can Learn From An Auto Parts Giant

Posted by Larry Julius on Sun, Aug 14, 2016 @ 08:22 AM

If you were one of the 699,526 adults who tuned-in to a Portland radio station last week, then the odds were in your favor that you heard a commercial for O'Reilly Auto Parts.  This is to be expected since the auto parts giant was one of the top radio advertisers last week, just behind Home Depot and GEICO. Like many Maine small business owners, O'Reilly uses radio to fuel the company's dominance and expansion in its product category.

O'Reilly is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment. The company's stock is listed on the NASDAQ (ORLY) and has a market capitalization of more than $27 billion dollars.

But at it's heart, O'Reilly is very similar to many family owned, small businesses in Maine.  The company can trace its corporate roots back to 1849 when Michael Byrne O'Reilly immigrated to St. Louis to escape the potato famine in Ireland. Through hard work, determination, and smart marketing (traits shared by a lot of Maine small business owners), the company grew from one store in 1957 to 4623 stores today.  Clearly, radio advertising has been critical to the company's ongoing success.

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Tags: Effective Radio Advertising, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Radio Advice For Maine Small Business Owners From Advertising Pros

Posted by Larry Julius on Sat, Aug 06, 2016 @ 07:22 PM

Each month, 97% of consumers living in Southern Maine tune into a Portland radio station for entertainment, local news, local weather, and local sports. This makes radio the #1 reach medium with more weekly users than TV, smartphones, satellite radio, Pandora, and any other source of audio or video that you can think of. 

AM/FM radio's continued dominance in the media life of consumers led Doug Schoen, a venerable marketing professional, to write in Forbes, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

Last week, another respected marketing professional, Jamie Michelson, echoed Mr. Schoen's thoughts on the value of radio advertising. Mr. Michelson is the President and CEO of SMZ Advertising, a Detroit, Michigan area agency. The agency's clients include the Michigan Lottery, Detroit Tigers, SVS Vision, Taubman Centers, the Detroit Red Wings, Community Choice Credit Union, Grand Hotel, Detroit Metro Convention & Visitors Bureau – all vital Michigan businesses, organizations, and brands.

In a recent article posted on The Jacobs Media Strategies website, Mr. Michelson was effusive in his commitment to using radio to fulfill his clients' marketing objectives. To benefit Maine small business owners who are currently or considering advertising on Portland radio, I have re-published the article below. Thank you to Fred Jacobs for his permission to do so.
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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

5 More Commercials I Wish Were On Portland Radio

Posted by Larry Julius on Sun, Jul 31, 2016 @ 01:03 PM

Sometimes it's hard being a Maine small business owner having to come up with original ideas for commercials to use on Portland radio stations.  But according to the 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."

Barnard is supported by author and Nobel Prize nominee William Randolph Inge who said, "Originality is undetected plagiarism." A thought he expropriated from Voltaire who offered, "Originality is nothing but judicious imitation. The most original writers borrowed from one another."

The fine art of borrowing from the works of others seem to be at the core of great art and great thinking. From Picasso who once said, ""Good artists copy, great artists steal" to Laurence J. Peter (of Peter Principal fame) who believes, "Originality is the fine of art of remembering what you hear but not where you heard it."

Apparently, the greats have no problem helping themselves to the work of others. Then why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

5 Things Maine Small Business Owners Must Know About Portland Radio

Posted by Larry Julius on Sun, Jul 24, 2016 @ 01:29 PM

In a recent article for Forbes Magazine, marketing expert Doug Schoen wrote, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."  Mr. Schoen explains that all of the attention given, of late, to streaming video and streaming music has caused business owners to forget about America's most durable and effective advertising medium: radio.

So before Maine small business owners are seduced or traduced by the onslaught of new media options, here are 5 things they need to know about advertising on Portland radio.

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing

Wow! Portland Radio KOs The Competition...Again

Posted by Larry Julius on Sat, Jul 16, 2016 @ 11:16 AM

Archie Moore was a great boxer. For ten consecutive years ending in 1962, he was the light-heavyweight champion of the world, a record that still stands.  Mr. Moore also scored 131 knockouts over his career, another record.  Yet, on ESPN's list of the greatest boxers of all-time, Mr. Moore only ranks 18th behind more flamboyant personalities such as Muhammad Ali (#2 on the list), "Sugar" Ray Robinson (#1), Joe Louis (#4), and Jack Dempsey (#9).  But none of these stars ever came close to Mr. Moore's records. 

Traditional AM/FM radio has something in common with Mr. Moore. When asked to rank radio's place in the pantheon of media, like Mr. Moore, radio sometimes gets misplaced on the list of greats.

Noting radio's undervalued status as an advertising medium, a few months ago Doug Schoen wrote in Forbes Magazine, "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Tags: Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

The 2 Best Reasons Why Portland Radio Works For Maine Small Business

Posted by Larry Julius on Sun, Jul 03, 2016 @ 09:02 PM

Over the past 15 years, Portland radio has had many challenges from new media. None of these upstarts, however, has yet to affect radio's dominance among consumers. As Doug Schoen recently wrote for Forbes Magazine, "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

So despite the onslaught of new media, why does radio continue to reign supreme? That I can tell you in one word: personality! A perfect example of this is Blake & Eva, the two radio personalities who occupy the morning drive time slot on Portland's Coast 93.1

For two years in a row, the readers of both Down East Magazine and the Portland Phoenix have voted Blake and Eva as the number one radio personalities in Maine. This is not an easy task with the number of stations that live on the Portland radio dial. Given the response to these polls, undoubtedly Blake Hayes and Eva Matteson have figured out how to connect with their station's 75,207 weekly listeners.  This is a lesson worth learning for Maine small business owners who depend on radio advertising to market their products and services.

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Tags: Effective Radio Advertising, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Advertising On Portland Radio Easy Choice For Maine Small Business

Posted by Larry Julius on Sun, Jun 26, 2016 @ 10:28 AM

Back in the olden days, say 1999, Maine small business owners didn't have very many choices for where to advertise.  There was radio, of course. There was TV. There was newspaper.  Those three options comprised what we called mass media.

Then came the new media. Websites, Facebook, Pandora, YouTube, Apps, Groupon, Living Social, podcasts, and hundreds of other options where Maine business owners could market their products and services. This onslaught of choices could, at first, seem daunting for advertisers. After all, each month, according to Nielsen, consumers engage with 55 different websites on their desktop computers; 27 different apps on their mobile devices; and 20 different television stations.

Radio listeners, on the other hand, listen to only 7 radio station per month. Rich Tunkel, a Nielsen Vice President, points out that as a less-fragmented, high-reach medium, radio is easier to use.  “It’s simple to execute, it’s effective, it’s going to deliver the reach,” he said. “And any one station will have engagement with that audience because they’re not dividing their time up among 55 different radio stations.”

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Tags: Effective Radio Advertising, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, Advertising ROI

Why Maine Small Business Owners Love Advertising On Portland Radio

Posted by Larry Julius on Sat, Jun 18, 2016 @ 10:58 AM

Surprised. That's how I would describe the tone of Doug Schoen's article in Forbes Magazine about radio advertising.  He was surprised by research from Nielsen that revealed radio advertising has the greatest return-on-investment of any medium. He was also surprised that radio's reach among American consumers was greater than any other medium. But Schoen was most surprised to learn that more businesses aren't investing their marketing dollars in radio advertising.

According to Mr. Schoen, "The implications of results like these are profound for the communications and advertising industries and as a marketing professional with over 35 years of experience, I found this data nothing short of fascinating. It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

Many Maine small businesses don't share Mr. Schoen's surprise. These small businesses learned the value of advertising on Portland radio long before Mr. Schoen's epiphany.  Among the unsurprised is Stacy Dodge, owner of Bill Dodge Auto Group. Her company runs 8 dealerships throughout southern Maine including brands such as Kia, Infiniti, BMW, Cadillac, and Hyundai.

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Tags: Effective Radio Advertising, Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing