Each month, 97% of consumers living in Southern Maine tune into a Portland radio station for entertainment, local news, local weather, and local sports. This makes radio the #1 reach medium with more weekly users than TV, smartphones, satellite radio, Pandora, and any other source of audio or video that you can think of.
AM/FM radio's continued dominance in the media life of consumers led Doug Schoen, a venerable marketing professional, to write in Forbes, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."
Last week, another respected marketing professional, Jamie Michelson, echoed Mr. Schoen's thoughts on the value of radio advertising. Mr. Michelson is the President and CEO of SMZ Advertising, a Detroit, Michigan area agency. The agency's clients include the Michigan Lottery, Detroit Tigers, SVS Vision, Taubman Centers, the Detroit Red Wings, Community Choice Credit Union, Grand Hotel, Detroit Metro Convention & Visitors Bureau – all vital Michigan businesses, organizations, and brands.
In a recent article posted on
The Jacobs Media Strategies
website, Mr. Michelson was effusive in his commitment to using radio to fulfill his clients' marketing objectives. To benefit Maine small business owners who are currently or considering advertising on Portland radio, I have re-published the article below. Thank you to Fred Jacobs for his permission to do so.