Radio Results Blog

New Study: Portland Radio #1 Choice Among Maine Consumers

Posted by Larry Julius on Sun, Sep 25, 2016 @ 06:56 PM

A new study of the Southern Maine media market shows Portland radio reaches more adults, by far than any other advertising supported medium. This is important information for Maine small business owners who depend on local media for advertising and marketing their products and services.

The study, issued last week by Nielsen, reveals 700,234 adults tune-in to a Portland radio station every week. By comparison, in southern Maine: 627,675 adults watch a broadcast TV station; 96,658 access a streaming-audio service online (e.g., Pandora or Spotify); and only 81,308 listen to satellite radio.

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Tags: Small Business Advertising, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing

Maine Small Business Owners Ask: Is Their Hope For Pandora?

Posted by Larry Julius on Sat, Sep 17, 2016 @ 02:30 PM

Again this week, a Maine small business owner told me, with conviction, that nobody listens to Portland radio anymore. "Everybody," said the business owner, "Is listening to Pandora." 

In case you have been living inside a box for a while, I will tell you that Pandora, launched in 2005, is an online music service that plays songs it thinks you want to hear based on a set of preferences supplied by the user.  The service is available for a fee without commercials or for free with commercials. According to Forbes, only about 5% of Pandora users value the service enough to pay for it.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing

How Does Portland Radio Measure Up Against Other Media?

Posted by Larry Julius on Sun, Sep 11, 2016 @ 09:57 AM

"You wouldn’t know it from all the news coverage focused on streaming video and streaming music," says marketing expert Doug Schoen in a recent article in Forbes, "But recent Nielsen data shows radio actually has the most reach among American media consumers." This is not only true across America, but in Portland, Maine as well where 699,526 adults tune-in to an AM/FM radio station every week.

A few months ago, I conducted a survey among Maine small business owners to measure their perception of how radio stacks up against other media. As Mr. Schoen pointed out, these business owners seemed to have been seduced into believing that newer media like Pandora, Spotify, Sirius/XM, and YouTube have eclipsed radio's reach.  Perception, as Mr. Schoen professes, is not reality.

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Tags: Portland Maine Radio, Portland Radio, maine small business advertising, maine small business marketing, maine small business owner

Advice For Maine Small Business Owners: Leave Radio Ads To The Pros

Posted by Larry Julius on Sun, Sep 04, 2016 @ 07:00 PM

I learned the hard way. When my pipes leak, call a plumber. When my car stalls, call a mechanic. When my tooth aches, call a dentist.  Somehow, some way, if I try to take care of these problems on my own, then they only seem to exacerbate and grow more expensive to fix.

For the most part Maine small business owners have learned the same lessons. If they have a tax issue, they call a CPA. If they have a legal issues, they call a lawyer. If they have a cash-flow issue, they call a banker.

But why then, when it comes to advertising on Portland radio, do Maine some small business owners insist on writing their own commercials? The result is often a 60-second spew of cliches, platitudes, and facts that fail to capture the interest of the intended listener. Ultimately, the business owner will come to say, "I tried radio advertising once, but it did not work."  But as William Shakespeare wrote, "The fault is not in our stars, but ourselves."

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Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Maine Small Business Owner's Sales Double. Credits Ads On Portland Radio.

Posted by Larry Julius on Sat, Aug 27, 2016 @ 11:32 AM

If you listen to Portland radio, then you probably have heard the jingle for Royal River Heat Pumps. Once you hear it, you can't forget it.

That's music to the ears of the Freeport based company's owner, Scott Libby, He credits his commercial with helping to double his sales over the past year.

Mr. Libby embodies the findings of several research studies from Nielsen which demonstrate that, on average, a radio advertising campaign delivers a 6 time return-on-investment.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

Maine Small Business Owners Are Integral Part of Portland Radio History

Posted by Larry Julius on Sun, Aug 21, 2016 @ 12:30 PM

On August 20, 1920, radio station 8MK went on the air in Detroit, Michigan. This was the first radio station in the world to commence regularly scheduled, daily programs. At exactly 8:15pm that day, 96 years ago this week, an announcer proclaimed into a megaphone attached to a crude transmitter, "This is 8MK calling." This was followed by the playing of two phonograph records, “Roses of Picardy” and “Annie Laurie.”

When the second record completed, the announcer took to the air again and asked the audience of about 30 homes, "How do you get it?" Then, an advertising executive from the Detroit News, the newspaper that owned the station, played Taps ending the historic broadcast.

Radio has grown from reaching a slim audience in 1920 to become the most used medium in America. According to Nielsen, every month, AM/FM radio reaches 97% of all adults...and Maine small business owners have been part of radio's growth.

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Tags: Effective Radio Advertising, Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

What Maine Small Business Owners Can Learn From An Auto Parts Giant

Posted by Larry Julius on Sun, Aug 14, 2016 @ 08:22 AM

If you were one of the 699,526 adults who tuned-in to a Portland radio station last week, then the odds were in your favor that you heard a commercial for O'Reilly Auto Parts.  This is to be expected since the auto parts giant was one of the top radio advertisers last week, just behind Home Depot and GEICO. Like many Maine small business owners, O'Reilly uses radio to fuel the company's dominance and expansion in its product category.

O'Reilly is a specialty retailer of automotive aftermarket parts, tools, supplies, equipment. The company's stock is listed on the NASDAQ (ORLY) and has a market capitalization of more than $27 billion dollars.

But at it's heart, O'Reilly is very similar to many family owned, small businesses in Maine.  The company can trace its corporate roots back to 1849 when Michael Byrne O'Reilly immigrated to St. Louis to escape the potato famine in Ireland. Through hard work, determination, and smart marketing (traits shared by a lot of Maine small business owners), the company grew from one store in 1957 to 4623 stores today.  Clearly, radio advertising has been critical to the company's ongoing success.

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Tags: Effective Radio Advertising, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Radio Advice For Maine Small Business Owners From Advertising Pros

Posted by Larry Julius on Sat, Aug 06, 2016 @ 07:22 PM

Each month, 97% of consumers living in Southern Maine tune into a Portland radio station for entertainment, local news, local weather, and local sports. This makes radio the #1 reach medium with more weekly users than TV, smartphones, satellite radio, Pandora, and any other source of audio or video that you can think of. 

AM/FM radio's continued dominance in the media life of consumers led Doug Schoen, a venerable marketing professional, to write in Forbes, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

Last week, another respected marketing professional, Jamie Michelson, echoed Mr. Schoen's thoughts on the value of radio advertising. Mr. Michelson is the President and CEO of SMZ Advertising, a Detroit, Michigan area agency. The agency's clients include the Michigan Lottery, Detroit Tigers, SVS Vision, Taubman Centers, the Detroit Red Wings, Community Choice Credit Union, Grand Hotel, Detroit Metro Convention & Visitors Bureau – all vital Michigan businesses, organizations, and brands.

In a recent article posted on The Jacobs Media Strategies website, Mr. Michelson was effusive in his commitment to using radio to fulfill his clients' marketing objectives. To benefit Maine small business owners who are currently or considering advertising on Portland radio, I have re-published the article below. Thank you to Fred Jacobs for his permission to do so.
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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, maine small business owner

5 More Commercials I Wish Were On Portland Radio

Posted by Larry Julius on Sun, Jul 31, 2016 @ 01:03 PM

Sometimes it's hard being a Maine small business owner having to come up with original ideas for commercials to use on Portland radio stations.  But according to the 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."

Barnard is supported by author and Nobel Prize nominee William Randolph Inge who said, "Originality is undetected plagiarism." A thought he expropriated from Voltaire who offered, "Originality is nothing but judicious imitation. The most original writers borrowed from one another."

The fine art of borrowing from the works of others seem to be at the core of great art and great thinking. From Picasso who once said, ""Good artists copy, great artists steal" to Laurence J. Peter (of Peter Principal fame) who believes, "Originality is the fine of art of remembering what you hear but not where you heard it."

Apparently, the greats have no problem helping themselves to the work of others. Then why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

5 Things Maine Small Business Owners Must Know About Portland Radio

Posted by Larry Julius on Sun, Jul 24, 2016 @ 01:29 PM

In a recent article for Forbes Magazine, marketing expert Doug Schoen wrote, "It’s quite clear that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."  Mr. Schoen explains that all of the attention given, of late, to streaming video and streaming music has caused business owners to forget about America's most durable and effective advertising medium: radio.

So before Maine small business owners are seduced or traduced by the onslaught of new media options, here are 5 things they need to know about advertising on Portland radio.

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Tags: Maine Small Business, Portland Radio, maine small business advertising, maine small business marketing