Radio Results Blog

Ensure Your Radio Ad Reaches Every Ear: A Tip For Maine Small Business

Posted by Larry Julius on Wed, Sep 17, 2014 @ 11:07 AM

Suppose you invested in a radio advertising campaign in Portland, Mane and you later found out that your commercial could only be heard on clock radios but not on counter-top radios in kitchens.  Or that your commercial could only be heard by people in Buicks and Toyotas but not by people in Fords or Nissans. If that were the case, you would probably call your radio station account executive and insist on a refund.  When a Maine small business buys commercials on a radio station, they should be heard by every listener.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business

Radio Remains King Of The Road In Maine

Posted by Larry Julius on Sun, Sep 14, 2014 @ 05:52 PM

In-Car Listening Remains Awesome Marketing Opportunity For Maine Small Business

On July 24, 1925 WCSH, Portland, Maine's very first radio station, began broadcasting from its studio in the Congress Square Hotel. Just five years later, brothers Paul and Joseph Galvin, owners of the Galvin Manufacturing Corporation, introduced the first, commercially available car radio. The unit sold for about $120 (about $1700 in 2014 dollars).  The radio was called the Motorola 5T71 (yes, it was the first Motorola). Mainers could then listen to WCSH in their sleek new Packards, Nashs, Studabakers and Pontiacs. Despite the disappearance of those automobile nameplates, Radio Remains King of The Road, according to a recent article in the Wall Street Journal.

According to the Journal, despite the proliferation of digital audio platforms, radio still rules the dashboard.  The article quotes findings from Edison Research that indicates 86% of consumers choose to use radio while driving.  No other medium comes close.

Americans spend almost 2 hours and 40 minutes per day in their cars.  Since AM/FM radio is the preferred in-car medium, according to a study by Arbitron (now Nielsen Audio), Maine small business can seize this marketing opportunity to reach this captive audience.

Besides dominating the dashboard, radio also dominates at work listening. Read more:Radio Dominates The Office and The Dashboard

Meet 10 Maine Small Business Owners Who Successfully Use Radio

Read More

Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business

What Maine Small Business Can Learn From Starbucks At 7:33am

Posted by Larry Julius on Mon, Aug 25, 2014 @ 07:52 AM

Edgar Rice Burroughs wrote in one of his Tarzan books, “We are, all of us, creatures of habit." I am no exception.  Every weekday morning at around 7:33am, with my radio blasting, I pull my car into the exact same space in front of the Starbucks in South Portland, Maine. I invariably always see the same cars parked next to me. So much so that I know their license plates by heart (I'm talking to you CDM 9126). When I go inside, I see the same people sitting at the same tables...only the headlines of their newspaper have changed from the day before. I walk up to the same barista who asks, "Your usual?" She doesn't really wait for my response before she rings it into the cash register and scrapes up the $5.13 that I already had waiting on the counter.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Reach and Frequency

The Happy Song: Off Limits To Maine Small Business

Posted by Larry Julius on Sun, Aug 17, 2014 @ 08:48 AM

The "Happy Song: was composed and performed by Pharrell Williams. It seems to be oozing out of the pores of pop culture. The song began its trek into the public's collective consciousness in 2013 on the soundtrack of Despicable Me 2 and reached the number one slot on the Billboard charts on March 8th of this year having sold more than 5.6 million copies. You hear the song almost everywhere. But there is probably one place you'll never hear it:  in radio commercials advertising Maine small businesses. But it's not from the lack of trying.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Advertising, Maine Small Business

What Maine Is Listening To On The Radio

Posted by Larry Julius on Sun, Aug 10, 2014 @ 12:32 PM

Radio Format Guide For Maine Small Business

Read More

Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business

Is Radio Dead? Maine Small Business Deserves To Know

Posted by Larry Julius on Sun, Aug 03, 2014 @ 10:50 AM

Nobody In Portland, Maine Does Not Listen To the Radio

Maine small business owners and advertisers of all sizes take note: "Nobody listens to radio!"  So says Merlin Aylesworth, President of NBC.  According to Aylesworth, "Within three years [radio] will be wiped out."  This view is supported by Bernard Smith of Harper's Magazine who said, "[Radio] may, for a brief period of time, maintain a marginal existence before being finally relegated to the storeroom." 

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, radio commercials

Radio: 9-Out-Of-Ten Maine Millennials Tune-In

Posted by Larry Julius on Mon, Jul 28, 2014 @ 09:20 PM

Radio Reaches Maine's Largest Group of Consumers

Millennials are now the largest consumer market in America.  Eighty million people who were born between 1980 and 1996 and came of age at the turn of the millennium. This is the generation that cannot remember a time without personal computers, mobile phones, iPods, email, text messaging, and iTunes.  But guess what? Despite this cornucopia of technological marvels, millennials still tune-into traditional AM/FM radio in the same numbers at levels on par with Generation X, Generation Y, and Baby Boomers.

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business

50 Shades of Green: Creating Successful Radio Commercials

Posted by Larry Julius on Sun, Jul 20, 2014 @ 10:13 AM

Maine Small Business Needs To Do The Unexpected To Stand Out

In a recent episode of the TV series Fargo on FX, the bad guy, played by Billy Bob Thornton asks the good guy, played by Colin Hanks, "Why can the human eye see more shades of green than any other color?" Not only did the answer save the lives of the show's heroes, it also provides great insight for Maine small business owners on how to create engaging and compelling radio commercials.

Read More

Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Advertising, Maine Small Business

5 Stunning Radio Commercials Any Maine Business Can Borrow

Posted by Larry Julius on Sat, Jul 05, 2014 @ 01:29 PM

Portland Radio Advertisers Find Inspiration From Down Under

The 20th century abstract artist Darby Barnnard once said, "Originality is way overrated. To make, you need to take. All great artists do." This quote, not surprisingly, seems to be borrowed from Pablo Picasso who also said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it best, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”

Read More

Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, radio commercials

Maine Tire Dealers Tune In To Radio Benefits...It's The Wheel Thing

Posted by Larry Julius on Sat, Jun 28, 2014 @ 10:26 AM

Portland Maine Small Business Owners Can Learn How To Use Radio Effectively From America's Tire Dealers

Read More

Tags: Radio Commercial, Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, radio commercials