Radio Results Blog

Study: Portland Radio Thrives. Good News For Maine Small Business

Posted by Larry Julius on Sun, Jun 28, 2015 @ 10:11 AM

Radio continues to reach 93% of adults each week. A study just released by Nielsen reveals that radio's allure among Americans remains steady despite an onslaught of distractions from online and satellite competitors. Most stunningly, the study also shows that the number of people who tune into radio each week is 5% higher than the people who turned on the TV.  This is awesome news for Maine small business owners who depend on Portland radio to market their products and services.

Nielsen's Total Audience Report for Q1 2015 proves not only do more people turn on radio than TV, it also shows radio also eclipses American's use of PCs, smart phones, and tablets.  So it explains why many marketers including The Maine Coastal Program and Mathews Brothers have had great success advertising on Portland radio.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio

Maine Small Business Owners' Guide to The Portland Radio Dial

Posted by Larry Julius on Sun, Jun 21, 2015 @ 12:47 PM

Each week, 682,114 adults in southern Maine listen to a Portland radio station. Research indicates that radio reaches 93% of all consumers. This is the same percentage of consumers who used radio in 2001, Before Pandora. Before Spotify, Before Sirius/XM. Before iTunes. Before YouTube.  As a matter of fact, today, despite the onslaught of new audio media, radio still has a 52.1% share of consumers' ears.  No other medium even comes close.  This is great news for Maine small business owners who depend on Portland radio to market their products and services.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Why Do So Many Insurance Companies Advertise on Portland Radio?

Posted by Larry Julius on Tue, Jun 02, 2015 @ 10:20 AM

If you listened to Portland Radio over the past few weeks, then you surely heard commercials for insurance. According to accounting firm, Miller, Kaplan, Arse & C., LLP, spending on radio advertising by insurance companies is up 22%.  This includes advertising by large national companies like Geico and Progressive. It also includes Maine small business owners such as Dan Muskat, a Nationwide Insurance agent in Westbrook; Falmouth based United Insurance; and Norton Insurance of Cumberland Foreside among others.  In an industry that abhors risk, why do insurance companies trust radio to expand their businesses? Because it works...reliably.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

What Maine Small Business Owners Can Learn From The Mad Men Finale

Posted by Larry Julius on Mon, May 25, 2015 @ 06:24 AM

An epiphanic smile appeared on Don Draper's face. Then came the first note of the most famous commercial of all time. Within 150 milliseconds (the time it takes humans to recognize a sound), viewers of the Mad Men finale learned Don was responsible for teaching the world to sing in perfect harmony.

Listeners to Portland radio first heard Coca Cola's "hilltop" commercial in 1971. And that's the time everyone watching Mad Men on May 17, 2015 was instantly transported back to as the iconic jingle unfurled.

So why do these musical bits of commercials get embedded in our brains and how can Maine small business owners benefit from the phenomenon?

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Investing in Advertising on Portland Radio Proves To Be Sound Advice

Posted by Larry Julius on Sun, May 17, 2015 @ 01:12 PM

Earning a decent return on your money has been tough over the past few years.  Right now, a 12 month certificate of deposit at Bangor Savings Bank returns an underwhelming .15%. In other words, lend the bank $100 of your money at the end of a year they will give you fifteen cents. Treasury bonds, and corporate debt doesn't do any better. And stocks? According to Morningstar, a stock rating service, the average of all stock mutual funds have only delivered a 3.34% return.  So where can a Maine small business invest its money to generate a significant return on investment? The answer is Portland radio.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Inspiration for Maine Small Business: 4 Ads I Wish Were On Portland Radio

Posted by Larry Julius on Sun, May 10, 2015 @ 10:26 AM

Radio commercials are like my jokes. Although they might have been around for a while, they are still new the first time someone hears them. So, if you are a Maine small business owner wondering how to fill up your 60 seconds of advertising time, then I have brought you inspiration from all over the planet. Because, as 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."

So, dear business owner, listen to these four commercials and borrow what you will. Or, in the words of T.S. Eliot, "A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest." And, please, don't think of it as stealing. Dizzy Gillespie said it best, "You can’t steal a gift. Bird [Charlie Parker] gave the world his music, and if you can hear it you can have it.”  Who are we to argue with one of the great jazz musicians of all time? So exploit my audio gift to you: Four Commercials I Wish Were On Portland Radio.
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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Portland Radio Still Rules. Good News For Maine Small Business.

Posted by Larry Julius on Sun, May 03, 2015 @ 05:28 PM

Sometimes, when discussing Portland radio with Maine small business owners, I am reminded of "Dug" the talking dog from the movie "Up."  We will be chatting about all of the proven benefits of radio advertising, when all of a sudden the business owner will be distracted and blurt out, "Facebook" or "Pandora" or one of the hundred other new-and shiny competitors for consumers' attention. This is the same way Dug was distracted every time a squirrel came into view. 

I understand how easy it is to have your head turned by the sexy new kid in school. But despite the avalanche of new media, according to new research by Jacobs Media, radio still dominates the battle for the ear.  This is awesome news for Maine small business owners who depend on Portland radio for marketing to new and existing customers.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

As Portland Radio Moves Online is Maine Small Business Following?

Posted by Larry Julius on Sun, Apr 19, 2015 @ 09:21 PM

During the past 30 days, 221,400 adults in southern Maine listened to radio online, according to Nielsen, a global research company.  As a matter of fact, the listeners to stations owned by Portland Radio Group, the area's largest radio broadcasting company, spent over a quarter-million hours listing online to the group's 5 streaming radio stations. These are significant numbers for Maine small business owners who depend on radio to fulfill their advertising and marketing objectives.

The number of people who consume their favorite radio stations online continues to expand as the availability of devices which permit the streaming of online continues to multiply.  A study released this month from Edison Research indicates that for the first time the number of Americans who listen to radio online has exceed 50%

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Familiar Voice on Portland Radio Silenced at Age 88

Posted by Larry Julius on Sun, Apr 12, 2015 @ 12:19 PM

If you listened to Portland Radio anytime since 1957, you knew Stan Freberg. Maybe not by name. Maybe not by sight, But definitely by voice.  Stan Freberg was the voice and the genius behind hundreds of radio commercials that caught the ear of 4 generations of radio listeners all over America.  Freberg died this week at age 88 leaving a lifetime of lessons that can be utilized to improve the radio advertisements for Maine small business.

According to the New York Times, Freberg entered advertising because he considered most commercials moronic. Usually working as a creative consultant to large agencies, he shattered Madison Avenue conventions. He once produced a musical commercial nearly six minutes long to explain why his client, Butternut Coffee, lagged behind its competitors by five years in developing instant brew."

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Stunner for Maine Small Businesses: Radio Delivers 14 Times ROI

Posted by Larry Julius on Mon, Apr 06, 2015 @ 07:20 PM

For the past 90 years, Maine small business owners have intuitively know that advertising on Portland radio results in sales.  For instance, Michael Major, owner of Cunningham Security Systems in Yarmouth, Maine says he knows when his radio ads aren't running because, "my phones don't ring."  Doug Martin of Portland based WH Demmons, a building systems contractor, knows his radio advertising works as well. "When we run radio ads, it's almost like adding another salesperson. That's really what I look at it as," says Martin.  "I have a small sales staff to begin with, but using radio puts another salesperson in the field for me.  Not only is it generating leads, we are also getting people to call us which is a good indication of someone who has a significant need."

Until recently, Maine's small business marketers had to rely on anecdotal success stories from the peers to understand how well radio advertising worked.  But now there is empirical evidence that demonstrates unequivocally that Portland radio delivers an awesome return investment for small business owners.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business