Last week, 704,800 adults in southern Maine listened to a Portland radio station, according to research from Nielsen. That's 90% of all consumers. This research indicates that despite the onslaught of new audio media over the past 10 years, radio still dominates consumers' ears. Information shared by Morgan Stanley this month confirms radio's preeminence.Read More
Radio Results Blog
Historian and academic Steuart Henderson Britt once opined, "Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does." Here is an epic account of how a state agency in Maine with an awesome product to sell, stopped winking in the dark and used Portland radio to successfully market hundreds of Guide books to Maine residents and tourists.Read More
There's free speech and then there's expensive speech. The first amendment of our constitution prohibits Congress from "abridging the freedom of speech." On the other, in 1946 Congress passed the Lanham Act which provided for the first federal system of registering and protecting trademarks. The power to do so is granted by Article I, Section 8 of the US Constitution, also known as the commerce clause. As a result, Maine small businesses cannot utilize trademarked words, phrases, or images in their radio advertising without permission of the trademark's owner.Read More
Sometimes it's hard being a small business owner in Maine having to come up with original ideas for commercials to use on Portland radio stations. But according to the 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."
Barnard's quote, not surprisingly, seems to be expropriated from Pablo Picasso who said, "Good artists copy, great artists steal." Movie director Jim Jarmsuch said it even better, "Nothing is original. Steal from anywhere that resonates with inspiration or fuels your imagination. Devour old films, new films, music, books, paintings, photographs, poems, dreams, random conversations, architecture, bridges, street signs, trees, clouds, bodies of water, light and shadows. Select only things to steal from that speak directly to your soul. If you do this, your work (and theft) will be authentic. Authenticity is invaluable; originality is nonexistent.”
Clearly, the greats have no problem helping themselves to the work of others. So why should Maine small business owners fret and sweat over creating an original commercial when there are millions of great works to borrow from.Read More
There is good news, bad news, and better news for Maine small business. Spoiler alert: the better news is Maine employers are successfully using Portland radio to engage, recruit, and retain their best new employees.
The good news: the U.S. economy added 252,000 new jobs in December. According to the Labor Department, this caps a 12-month stretch of job growth unmatched since 1999, according to the Labor Department.
The bad news: Maine small businesses are having a hard time competing for qualified and skilled employees. In a recent article in Forbes, management consultant Dan Schwabel said, "If you ask any HR executive what their biggest challenges are, the skills gap is typically unanimously noted. I’ve been paying close attention to this trend over the past few years and the gap is actually widening instead of closing. The Bureau of Labor Statistics shows that there were 4.7 million job openings in June and more than half of employers say that they can’t find qualified candidates. This issue will progress until the college curriculum aligns with the current job marketplace. This year, we found that only 2% of companies are recruiting liberal arts majors but schools still offer those degrees. Companies need to start working with colleges so that students get the necessary skills to fill the gap."Read More
2014 was another knockout year in Portland Radio. Despite an expanding array of new media options, radio still commands the attention of Maine's consumers in growing numbers. For this reason, radio continues to produce results for Maine small business owners. We thought you might enjoy the year's 10 most popular articles from Radio Results. If you would like to receive our blog articles when they are published, please click here. Without further ado, here are the top 10 radio articles of 2014:Read More
According to Edison Research, more than 50% of American consumers listened to radio online last month. This is no different for people in Maine. To put this perspective, during November, listeners to the live, online streams of Portland Radio Group's stations spent more than 250,000 hours connected to their favorite local stations. Predictions by MediaDailyNews call for this number to expand dramatically in 2015. For this reason, Maine small business owners who depend on radio advertising need to make sure their radio commercials not only play over-the-air, but online as well.Read More
The typical commercial on Portland radio comprises 160 words. If a commercial costs $100, then that means a commercial cost 62-cents per word. So the cost of putting a 7 digit phone number in a radio commercial is $4.34 each time the number is included. Since research indicates that hardly anyone will remember it. That makes putting a phone number in a radio commercial is the worst advertising investment a Maine small business can make.Read More
Realtors in Maine have found success using Portland radio to capture a large share of the expanding real estate market in the state.
According to The Federal Home Loan Mortgage Corporation, also known as Freddie Mac, the home-purchase market is expected to strengthen along with the economy in 2015. "The good news for 2015 is that the U.S. economy appears well-poised to sustain about a 3 percent growth rate in 2015, only the second year in the past decade with growth at that pace or better," says Frank Nothaft, Freddie Mac's chief economist. "Governmental fiscal drag has turned into fiscal stimulus; lower energy costs support consumer spending and business investment; further easing of credit conditions for business and real estate lending support commerce and development; and consumers are more upbeat and businesses are more confident, all of which portend faster economic growth in 2015. And with that, the economy will produce more and better-paying jobs, providing the financial wherewithal to support household formations and housing activity."
Data from the Maine Real Estate and Development Association supports the national trends. According to the semiannual MREDA index real estate sales in the states continue to expand. The index has risen by 2.4 percent since the first quarter of 2013, driven by strength in the residential market.Read More
Also, the National Retail Federation is predicting a 4.1% growth in sales in November and December, compared to one year ago, catapulting total spending this year to $616.9 billion. That's more than 19% of retailers’ total earnings for the year. The average person is expected to spend about $804, up nearly 5% from $767 last year, NRF's survey of about 7,500 consumers finds. Consumers are spending more across the board on family, friends, co-workers, pets and even babysitters.
For a Maine small business to capture their unfair share of the expanding pool of holiday cash requires advertising. And using Portland Radio offers the best return on investment.Read More