Radio Results Blog

Maine Realtors Succeed Using Portland Radio

Posted by Larry Julius on Sun, Nov 30, 2014 @ 02:32 PM

Realtors in Maine have found success using Portland radio to capture a large share of the expanding real estate market in the state.

According to The Federal Home Loan Mortgage Corporation, also known as Freddie Mac, the home-purchase market is expected to strengthen along with the economy in 2015. "The good news for 2015 is that the U.S. economy appears well-poised to sustain about a 3 percent growth rate in 2015, only the second year in the past decade with growth at that pace or better," says Frank Nothaft, Freddie Mac's chief economist. "Governmental fiscal drag has turned into fiscal stimulus; lower energy costs support consumer spending and business investment; further easing of credit conditions for business and real estate lending support commerce and development; and consumers are more upbeat and businesses are more confident, all of which portend faster economic growth in 2015. And with that, the economy will produce more and better-paying jobs, providing the financial wherewithal to support household formations and housing activity."

Data from the Maine Real Estate and Development Association supports the national trends. According to the semiannual MREDA index real estate sales in the states continue to expand. The index has risen by 2.4 percent since the first quarter of 2013, driven by strength in the residential market.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

Maine Small Business: 5 Steps To Holiday Advertising On Portland Radio

Posted by Larry Julius on Sun, Nov 16, 2014 @ 05:43 AM

There may be very little to dismay this holiday season for Maine small business. Early consumer research indicates that consumers will be in the mood to spend this Christmas. According to USA Today, in October, "discretionary spending improved significantly", sending a clear signal that Santa is on the way.

Also, the National Retail Federation is predicting a 4.1% growth in sales in November and December, compared to one year ago, catapulting total spending this year to $616.9 billion. That's more than 19% of retailers’ total earnings for the year. The average person is expected to spend about $804, up nearly 5% from $767 last year, NRF's survey of about 7,500 consumers finds. Consumers are spending more across the board on family, friends, co-workers, pets and even babysitters.

For a Maine small business to capture their unfair share of the expanding pool of holiday cash requires advertising.  And using Portland Radio offers the best return on investment.

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Tags: Portland Maine Radio, Maine Small Business, Portland Radio, portland small business

Portland Radio: Advertising on Purpose

Posted by Larry Julius on Wed, Nov 12, 2014 @ 11:02 AM

Legend has it that Ernest Hemingway was lunching with a number of writers and claimed that he could write a short story that was only six words long. Of course, the other writers balked. Hemingway told each of them to put ten dollars in the middle of the table; if he was wrong, he said, he’d match it. If he was right, he would keep the entire pot. He quickly wrote six words down on a napkin and passed it around; Papa won the bet. The words were “FOR SALE, BABY SHOES, NEVER WORN.” A beginning, a middle and an end! This legend may be apocryphal, but none the less, it is a complete story in just 6 words.  In contrast, while listening to Portland Radio, we are all exposed to sixty second commercials for Maine small business that use a luxurious 160 words but say nothing at all.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio

Portland Radio Puts A Ring On It

Posted by Larry Julius on Sat, Nov 08, 2014 @ 04:43 PM

In just a few weeks, jewelry stores and other Maine small businesses that cater to the bridal market will start hearing the strains of Mendelssohn and Wagner at the cash register.  That's because1/3 of all marriage proposals happen between Thanksgiving and New Year's Day, according to WeddingWire, a Bethesda company that provides technology for the wedding industry. To those in the wedding business, says Ellen McCarthy of the Washington Post, for retailers, "December rings bring cha-ching".  For local companies who depend on the bridal market in Maine, using Portland Radio can help tie the knot with this lucrative market.

According to Scarborough Research, a division of Nielsen, 29,300 people in the Portland Maine area plan to get married next year. VIsitMaine.net estimates the average cost of the wedding in the state is $30,000.  That means that there is, conservatively, $439,500,000 on the table for jewelry stores, photographers, caterers, wedding bands, florists, limo companies, dressmakers, formal wear stores, etc. to claim (assuming each of the Maine 29,300 betrothed are marrying someone else counted in the number).

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio

Happy Birthday Radio

Posted by Larry Julius on Tue, Nov 04, 2014 @ 06:58 AM

This week marks the 94th birthday of radio. On Election Day 1920, radio station KDKA in Pittsburgh conducted what is considered to be the medium's inaugural broadcast.  Below is the text of an address by Larry Julius of Portland Radio Group to the Ad Club of Maine on October 28th of this year.  The title of the speech: A History of Radio in 2 Minutes:

Good afternoon. Who is tired of the political advertising we are running on our seven Portland Radio Group stations? I think our other 255,400 probably agree with you.I came across a newspaper article yesterday. The first paragraph mirrored our collective antipathy exactly. The article began: “The vulgar language of Republicans and Democrats is disgusting. Candidates vie in scurrility and obscene allusions.” Did anybody else see this article?

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Tags: Portland Maine Radio, Portland Radio

Portland Radio After Dark: Who Listens At Night?

Posted by Larry Julius on Sat, Nov 01, 2014 @ 12:10 PM

There are many things we know that just ain't so!  Here's a picture of me on the Great Wall of China.  It is a widely held belief that the wall is the only man-made object that can be seen from the moon.  Well, that's just not true. This myth was born in 1932 in a "Ripley's Believe It or Not" cartoon that proclaimed the wall to be "the mightiest work of man, the only one that would be visible to the human eye from the moon."  Neil Armstrong, who would walk on the moon 67 years later says he could only see continents, oceans, lakes, and splotches of white on blue.  Armstrong says he could not make out any man-made objects on earth, 230,000 miles away. As a matter of fact, according to Scientific American, not only can't it been see from the moon, it really can't be seen from low earth orbit either.

Here's another thing we know that ain't so: Nobody listens to Portland Maine Radio at night.  The origins of this legend are not quite as clear, but the facts are certain.  Almost 40% of every one living in Southern Maine listens to the radio at night and it's a great time for small business owners to advertise.  Here are the facts...

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Tags: Portland Maine Radio, Small Business Advertising, Portland Radio

Portland Radio: 9 Facts Maine Small Business Owners Should Know

Posted by Larry Julius on Sun, Oct 26, 2014 @ 11:42 AM

More than 9-out-of-10 people living in southern Maine listen to Portland radio every week. This is a finding of a new consumer research study of consumers in the market conducted by Nielsen. The study also reveals that these radio listeners are more likely to be better educated; better employed; and more affluent than the general population.  This makes Portland Radio listeners a very attractive advertising and marketing target for small business owners.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio

Maine Made: Award Winning Radio Commercials 2014

Posted by Larry Julius on Sat, Oct 18, 2014 @ 11:27 AM

In previous articles we shared astounding radio commercials from around the world and from around America,  Today, we are highlighting award winning commercials heard on Portland Maine radio and other stations throughout the state. These commercials prove that great radio ads don't have to come from Madison Avenue or from Hollywood.

Each year the Maine Association of Broadcasters recognizes the best radio commercials produced by radio stations in Portland, Augusta, Bangor, Presque Isle and from any other place in the state where great radio is made. This year's winning commercial reaffirms how the power of sound can contribute to the success of Maine small business. Here are this year's winners. Take a listen to greatness.

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Tags: Effective Radio Advertising, Portland Maine Radio, radio commercials

Quality Matters: Radio Advertising Wisdom For Maine Small Business

Posted by Larry Julius on Sun, Oct 12, 2014 @ 08:31 PM

Sometime during the first century AD, Roman statesman Seneca The Younger uttered the greatest advertising advice ever: "Non refert quam multos sed quam bonos habeas." Translation: "It is quality rather than quantity that matters."  Sadly, two thousand years later, many advertisers on Portland Maine radio stations have not heeded this wisdom. Instead, small business advertisers are seduced by the size of a station's audience and not the intrinsic quality of the audience.  Fortunately, there are highly-regarded, non-biased research tools to help small business owners to make the best media buying decisions.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business

Radio Advertising Is No-Brainer For Maine Small Business

Posted by Larry Julius on Sun, Oct 05, 2014 @ 01:20 PM

Science has proven that advertising on Portland Maine Radio can be more effective than television.

A new study released by research firm Neuro-Insights confirmed what many Portland Maine small business owners already know: "Radio delivers strongest metrics most correlated to consumer choice and advertising effectiveness in parallel comparison to TV."  In other words, after 92 years of testing by advertisers it can be declared: Radio advertising works!

Caution Nerd Alert! According to a September 30th press release, here is how the study worked:

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business