Radio Results Blog

Familiar Voice on Portland Radio Silenced at Age 88

Posted by Larry Julius on Sun, Apr 12, 2015 @ 12:19 PM

If you listened to Portland Radio anytime since 1957, you knew Stan Freberg. Maybe not by name. Maybe not by sight, But definitely by voice.  Stan Freberg was the voice and the genius behind hundreds of radio commercials that caught the ear of 4 generations of radio listeners all over America.  Freberg died this week at age 88 leaving a lifetime of lessons that can be utilized to improve the radio advertisements for Maine small business.

According to the New York Times, Freberg entered advertising because he considered most commercials moronic. Usually working as a creative consultant to large agencies, he shattered Madison Avenue conventions. He once produced a musical commercial nearly six minutes long to explain why his client, Butternut Coffee, lagged behind its competitors by five years in developing instant brew."

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Stunner for Maine Small Businesses: Radio Delivers 14 Times ROI

Posted by Larry Julius on Mon, Apr 06, 2015 @ 07:20 PM

For the past 90 years, Maine small business owners have intuitively know that advertising on Portland radio results in sales.  For instance, Michael Major, owner of Cunningham Security Systems in Yarmouth, Maine says he knows when his radio ads aren't running because, "my phones don't ring."  Doug Martin of Portland based WH Demmons, a building systems contractor, knows his radio advertising works as well. "When we run radio ads, it's almost like adding another salesperson. That's really what I look at it as," says Martin.  "I have a small sales staff to begin with, but using radio puts another salesperson in the field for me.  Not only is it generating leads, we are also getting people to call us which is a good indication of someone who has a significant need."

Until recently, Maine's small business marketers had to rely on anecdotal success stories from the peers to understand how well radio advertising worked.  But now there is empirical evidence that demonstrates unequivocally that Portland radio delivers an awesome return investment for small business owners.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

Portland Radio Remains Top Of The Heap Despite Digital Competitors

Posted by Larry Julius on Mon, Mar 30, 2015 @ 03:18 PM

Fifteen years ago, Pandora was born.  Pandora is kinda like radio, but you can only listen online. Because Pandora seems to know exactly what songs want hear when you want to hear them, it was supposed to lead to the death and destruction of traditional AM/FM radio.  On the day Pandora was born, 90+ percent of American's listened to traditional radio every week.  As of today, nothing has changed.  According to a new study by Nielsen, currently 90+ percent of Americans of every age still listen to radio every week.

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A Maine Small Business Has Unexpected Success on Portland Radio

Posted by Larry Julius on Sat, Mar 21, 2015 @ 01:52 PM

Mathews Brothers, a Maine small business that manufactures windows, is not the biggest advertiser on Portland radio station WGAN.  Actually, some of the boxy stores who are a threat to Mathews Brothers' business run more commercials on WGAN.  But if you engage any regular WGAN listener in a conversation about the station, then the name Mathews Brother is sure to come up.  It happens to me 3-4 times every week.  So why, of all the hundreds of different companies that advertise on WGAN, are the Mathews Brothers commercials remembered so prodigiously?  The answer has something to do with the Beatles and nocturnal predators.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Portland Radio Owns The Road...Good News For Maine Small Business

Posted by Larry Julius on Sun, Mar 08, 2015 @ 01:37 PM

In 1930, The Galvin Manufacturing Company of Chicago, Illinois invented the first successful car radio.  They called it a Motorola (yes, that's where the name came from).  Despite the expense (the first Motorolas cost as much as $7400 in today's dollars) and despite the safety concerns (56% of American's polled back then by the AAA deemed car radio radios to be a dangerous distraction) the mobile medium flourished. By 1946 over 9 million cars had a radio. With the advent of transistors in the early 60s which brought down the size and cost of in-car audio, soon, for every driver in Portland radio ruled the road.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Portland Radio: Should Small Business Owners Run Ads In The Morning

Posted by Larry Julius on Sun, Mar 01, 2015 @ 11:38 AM

Last week, 512,700 adults listened to a Portland radio station during the work week sometime between 6:00am and 10:00am.  I was one of them.  This time of day is referred to by broadcasters as "morning drive time" and it is the time most business owners want to advertise. 

As a consequence of this demand versus the finite number of available commercials, advertisers generally pay a premium for advertising to be heard during this time of day.  For a Maine small business owner with a limited marketing budget is the premium worth paying?  The best answer is: IT DEPENDS.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Advertising on Public Radio: What Maine Small Business Needs to Know

Posted by Larry Julius on Tue, Feb 17, 2015 @ 11:56 AM

WMEA-FM can be found at 90.1 on the Portland radio dial. Each week in southern Maine, 74,200 adults listen to this public radio station. It is possible for Maine small business owners to advertise to this audience, but they must be willing to adhere to very strict rules, which will be discussed in a moment.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Smart Money Bets On Portland Radio: Advice for Maine Small Business

Posted by Larry Julius on Sun, Feb 15, 2015 @ 10:00 AM

Do you know Nigel Travis? Probably not. But if you live in Maine, you probably heard his commercials on Portland radio this morning.  And no matter where you are in New England, you are probably no more than a mile from one of his stores. Nigel Travis's first job was as disc jockey when he was 18.  He is now the CEO of Dunkin' Brands, parent company of Dunkin' Donuts.  You don't jump from spinning stacks-of-wax to making $4.2 million dollars a year overseeing the world's #2 coffee chain unless you are a smart guy. A very smart guy.

Dunkin' Donuts is on Portland Radio 52 weeks a year. And smart guys like Nigel Travis don't invest grand sums of money in radio advertising unless they are convinced there is a large return on investment.  Have you seen the lines at the drive-thru? Clearly, Dunkin' runs on radio. Mr. Travis's ongoing confidence in radio is validated by a recent study.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio

Portland Radio Listeners Treated To Awesome Super Bowl Commercials

Posted by Larry Julius on Sun, Feb 08, 2015 @ 02:10 PM

More than 23 million people listened to last weekend's Super Bowl* on the radio. The New England Patriots fans who listened to the game on Portland radio station WJJB (The Big Jab) were treated to commercials that rivaled those on television.  The Westwood One radio network, who syndicated the big game, took a poll of listeners to determine which commercials were best. Here are the top 5 radio commercials that were broadcast during Super Bowl XLIX.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Portland Radio

Maine Small Business: Building Brand on Portland Radio

Posted by Larry Julius on Sun, Feb 01, 2015 @ 09:45 AM

According to The Small Business Guide for Effective Radio Advertising, for a commercial to succeed on Portland radio, it must be based on a sound marketing objective.  Too often an advertiser thinks the goal of a commercial should be "awareness" or "exposure."  But awareness and exposure do not result in bulging cash registers. The Small Business Guide goes on to explain that there are only two distinct types of marketing objectives to choose from and each type requires a different strategy to achieve success.  This article will deal with the first type of objective: branding.

Branding objectives are used when you want your target consumer to believe something about your product or service. An example of a branding objective could be: Get working mothers to believe that my daycare service is the safest place in town to entrust their children.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio