Portland radio has proven to be an essential marketing tool for Maine Small Business owners. But how does a business owner with a limited advertising budget decide which radio stations to use. According to the Small Business Guide to Radio Advertising, the answer is always to "choose quality over quantity."
In a recent poll to identify the best radio station in Maine, the readers of DownEast magazine chose Portland's WCLZ. Although the station does not have the biggest audience, the station has proved to be a perennial favorite of the stations 43,074 weekly listeners and hundreds of satisfied advertisers.Read More