Radio Results Blog

Mainers Choose The Best Portland Radio Station

Posted by Larry Julius on Sat, Aug 01, 2015 @ 09:12 AM

Portland radio has proven to be an essential marketing tool for Maine Small Business owners. But how does a business owner with a limited advertising budget decide which radio stations to use.  According to the Small Business Guide to Radio Advertising, the answer is always to "choose quality over quantity."

In a recent poll to identify the best radio station in Maine, the readers of DownEast magazine chose Portland's WCLZ.  Although the station does not have the biggest audience, the station has proved to be a perennial favorite of the stations 43,074 weekly listeners and hundreds of satisfied advertisers.

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Tags: Small Business Marketing, Maine Small Business, Portland Radio, maine small business advertising

Does Advertising On Portland Radio Lead to Sales? Here's A Prime Example

Posted by Larry Julius on Sat, Jul 25, 2015 @ 10:01 AM

Ever since June 24, 1925, the day WCSH became the first station on the Portland radio dial, Maine's small business owners have asked the question: does advertising on Portland radio lead to sales?  We have shared the radio successes that many small business owners have experienced. For instance, real estate agent Cathy Manchester told us her business doubled when she started advertising on Portland Radio. Michael Storey, owner of a southern Maine landscape construction company, reported his sales increased by 45% during the first year he advertised on the radio. Theresa Torrent, Senior Planner for the Maine Coastal Program, publishers of the Maine Coastal Public Access Guide, claimed, "Our sales went from zero to hundreds of orders in just three weeks.

A recent study by Ipsos, a global market research company, reaffirms Cathy's, Michael's and Theresa's experience.  The Ipsos study, looked to see how radio contributed to the success of Amazon's "Prime Day" sales event on July 15th of this year.  You probably know about Amazon's day of discounts because, no doubt, you heard the ads promoting it on Portland radio, Portland TV, and online.  According to Scott Wingo, Chairman of ChannelAdvisor experts in online commerce optimization, "The promotion was successful in the U.S. because it tripled Amazon’s normal growth rate of about 25 percent."

The Ipsos study revealed that 52% of the purchases on "Prime Day" were driven by awareness created by radio ads.  Based on Amazon's claim that during the event they sold 573,120 items, we can deduce that radio was directly responsible for selling 207 items per second during the sale.  Ipsos goes on to report that radio, was by far the most effective medium for Amazon in terms of converting awareness to sales.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Portland Radio Beats Out TV...News Maine Small Business Can Use

Posted by Larry Julius on Sun, Jul 19, 2015 @ 08:36 PM

In a 1949 issue of Look magazine, NBC president Merlin Aylesworth made the following prediction: "Within three years, radio will be wiped out. Powerful network television will take its place."  A 1948 article in Harper's magazine predicted that radio "will maintain a marginal existence before finally being relegated to the storeroom." Even Billboard magazine got it wrong. In 1960, the so-called "bible" of the music industry claimed, "TV is killing radio. It won't be long until radio is gone."  As Mark Twain might say, the reports of radio's death are not only greatly exaggerated, they are just plain wrong.

Portland Radio Kicks 's TV's Butt

According to a study released in June by Nielsen, radio is alive and well and is kicking TV's butt. Radio, as it has for the past 15 years, reaches 93% of all consumers every week. By contrast, television only reaches 87%. This holds true in Maine as well where, also according to Nielsen, Portland radio reaches 704,822 adults every week while Portland television stations only reach 674,898 viewers. This gives radio a 5% advantage over TV in southern Maine.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Five More Radio Ads From Away: Inspiration for Maine Small Business

Posted by Larry Julius on Tue, Jul 14, 2015 @ 12:37 PM

Portland radio is a great place for Maine small business to advertise. According to a recent study by Nielsen, radio reaches 93% of adults every single week.  As a matter of fact, Portland radio reaches 682,114 people every week. According to the Nielsen study, this is more people than are reached by TV. More people than are reached by smart phones. And more people than are reached by tablets and PCs. Despite the technology fueled onslaught of other media, radios audience remains intact as the listener base for other media splinters and fractures.

So, then, anybody with half an ear can argue that radio remains a strong force for advertising and marketing to Maine consumers.  As a matter of fact, according to a study from Edison Research, radio monopolizes 52% of the time consumers spend with an audio medium. The only distant competitor to radio's share of ear is the consumer's private CD and MP3 collection at 20.3%.  Every other audio medium barely rises above the static.

Based on any measure such as audience size or return-on-investment, the decision for Maine small business owners to use radio commercials to market their company is easy.  The perceived challenge, however, is what to fill those commercials with.  To help, we are constantly scanning the airwaves from around the world and across America for examples of great radio commercials. These commercials can provide inspiration and guidance to local business who may struggle with the creative side of advertising. Here are five epic radio ads we have found that all have been produced within the past 90 days.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

2 Portland Radio Personalities Maine Small Business Owners Should Know

Posted by Larry Julius on Sun, Jul 05, 2015 @ 05:00 PM

You wouldn't think that the readers of The Portland Phoenix Newspaper and of DownEast magazine agree on many things.  You would be right. Phoenix readers could likely be found at a Guster concert while DownEast readers might be more comfortable at the Portland Symphony.  But there is one thing readers of both publications agree on: Who are the best personalities on Portland Radio? 

In recent polls of its readers, both The Portland Phoenix and DownEast magazine declared Blake & Eva from Coast 93.1morning show to be the best radio personalities in Maine.  This is not an easy task given the number of stations that live on the Portland radio dial. Given the response to these polls, undoubtedly Blake Hayes and Eva Matteson have figured out how to connect with their station's 67,516 weekly listeners.  This is a lesson worth learning for Maine small business owners who depend on radio advertising to market their products and services.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Study: Portland Radio Thrives. Good News For Maine Small Business

Posted by Larry Julius on Sun, Jun 28, 2015 @ 10:11 AM

Radio continues to reach 93% of adults each week. A study just released by Nielsen reveals that radio's allure among Americans remains steady despite an onslaught of distractions from online and satellite competitors. Most stunningly, the study also shows that the number of people who tune into radio each week is 5% higher than the people who turned on the TV.  This is awesome news for Maine small business owners who depend on Portland radio to market their products and services.

Nielsen's Total Audience Report for Q1 2015 proves not only do more people turn on radio than TV, it also shows radio also eclipses American's use of PCs, smart phones, and tablets.  So it explains why many marketers including The Maine Coastal Program and Mathews Brothers have had great success advertising on Portland radio.

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Tags: Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio

Maine Small Business Owners' Guide to The Portland Radio Dial

Posted by Larry Julius on Sun, Jun 21, 2015 @ 12:47 PM

Each week, 682,114 adults in southern Maine listen to a Portland radio station. Research indicates that radio reaches 93% of all consumers. This is the same percentage of consumers who used radio in 2001, Before Pandora. Before Spotify, Before Sirius/XM. Before iTunes. Before YouTube.  As a matter of fact, today, despite the onslaught of new audio media, radio still has a 52.1% share of consumers' ears.  No other medium even comes close.  This is great news for Maine small business owners who depend on Portland radio to market their products and services.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Why Do So Many Insurance Companies Advertise on Portland Radio?

Posted by Larry Julius on Tue, Jun 02, 2015 @ 10:20 AM

If you listened to Portland Radio over the past few weeks, then you surely heard commercials for insurance. According to accounting firm, Miller, Kaplan, Arse & C., LLP, spending on radio advertising by insurance companies is up 22%.  This includes advertising by large national companies like Geico and Progressive. It also includes Maine small business owners such as Dan Muskat, a Nationwide Insurance agent in Westbrook; Falmouth based United Insurance; and Norton Insurance of Cumberland Foreside among others.  In an industry that abhors risk, why do insurance companies trust radio to expand their businesses? Because it works...reliably.

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Tags: Effective Radio Advertising, Portland Maine Radio, Small Business Advertising, Maine Small Business, Portland Radio, portland small business

What Maine Small Business Owners Can Learn From The Mad Men Finale

Posted by Larry Julius on Mon, May 25, 2015 @ 06:24 AM

An epiphanic smile appeared on Don Draper's face. Then came the first note of the most famous commercial of all time. Within 150 milliseconds (the time it takes humans to recognize a sound), viewers of the Mad Men finale learned Don was responsible for teaching the world to sing in perfect harmony.

Listeners to Portland radio first heard Coca Cola's "hilltop" commercial in 1971. And that's the time everyone watching Mad Men on May 17, 2015 was instantly transported back to as the iconic jingle unfurled.

So why do these musical bits of commercials get embedded in our brains and how can Maine small business owners benefit from the phenomenon?

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio

Investing in Advertising on Portland Radio Proves To Be Sound Advice

Posted by Larry Julius on Sun, May 17, 2015 @ 01:12 PM

Earning a decent return on your money has been tough over the past few years.  Right now, a 12 month certificate of deposit at Bangor Savings Bank returns an underwhelming .15%. In other words, lend the bank $100 of your money at the end of a year they will give you fifteen cents. Treasury bonds, and corporate debt doesn't do any better. And stocks? According to Morningstar, a stock rating service, the average of all stock mutual funds have only delivered a 3.34% return.  So where can a Maine small business invest its money to generate a significant return on investment? The answer is Portland radio.

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Tags: Portland Maine Radio, Small Business Marketing, Small Business Advertising, Maine Small Business, Portland Radio