More than 9-out-of-10 people living in southern Maine listen to Portland radio every week. This is a finding of a new consumer research study of consumers in the market conducted by Nielsen. The study also reveals that these radio listeners are more likely to be better educated; better employed; and more affluent than the general population. This makes Portland Radio listeners a very attractive advertising and marketing target for small business owners.Read More
Radio Results Blog
In previous articles we shared astounding radio commercials from around the world and from around America, Today, we are highlighting award winning commercials heard on Portland Maine radio and other stations throughout the state. These commercials prove that great radio ads don't have to come from Madison Avenue or from Hollywood.
Each year the Maine Association of Broadcasters recognizes the best radio commercials produced by radio stations in Portland, Augusta, Bangor, Presque Isle and from any other place in the state where great radio is made. This year's winning commercial reaffirms how the power of sound can contribute to the success of Maine small business. Here are this year's winners. Take a listen to greatness.Read More
Sometime during the first century AD, Roman statesman Seneca The Younger uttered the greatest advertising advice ever: "Non refert quam multos sed quam bonos habeas." Translation: "It is quality rather than quantity that matters." Sadly, two thousand years later, many advertisers on Portland Maine radio stations have not heeded this wisdom. Instead, small business advertisers are seduced by the size of a station's audience and not the intrinsic quality of the audience. Fortunately, there are highly-regarded, non-biased research tools to help small business owners to make the best media buying decisions.Read More
Science has proven that advertising on Portland Maine Radio can be more effective than television.
A new study released by research firm Neuro-Insights confirmed what many Portland Maine small business owners already know: "Radio delivers strongest metrics most correlated to consumer choice and advertising effectiveness in parallel comparison to TV." In other words, after 92 years of testing by advertisers it can be declared: Radio advertising works!
Caution Nerd Alert! According to a September 30th press release, here is how the study worked:Read More
Radio broadcasting began in Maine in 1925. Since then, there has never been a dull moment for the people of Portland and southern Maine. Here are five things, however, your probably don't know about Portland Maine Radio:
1. Comedian Billy Crystal worked at WBLM. Well his character Mitch Robbins did in the movie City Slickers. Actually, in the movie WBLM was in New York City and not on the Portland Maine radio dial. The call letters WBLM began its life playing what we used to call Beautiful Music (some called it elevator music). The station's call letters were a tribute to its hometown: Beautiful Lewiston, Maine. The call letters appeared in City Slickers, though, as a tribute to the film's writer BabaLoo Mandell. It is also interesting to note that radio legend Howard Stern once applied for a position on the real WBLM but was turned-down...shocking!Read More
I am sure each of the radio scripts looked great on paper, but when I heard them back-to-back-to back in the same commercial break on a Portland Maine radio station, it was more like a train wreck. Each of the six commercials started out with a variation of what I call JACD or "Just Around the Corner Disease." This horrible condition presents itself when a commercial starts out with a trite and hackneyed temporal reference such as "fall is just around the corner" or "Halloween is just around the corner" or "it's back to school time" or "Fall is here" or "colder days are on the way". This cacophony of the ho-hum is the hallmark of what George Carlin refers to as the "advertising lullaby...commercials designed to lull us to sleep". According to un-scientific research, 1-in-4 radio commercials for Maine small business suffer from JACD. Fortunately there is relief.Read More
Four years before the first Portland, Maine radio station took to the air, a watershed moment in the history of broadcasting was taking place 325 miles away in Jersey City, New Jersey. On July 2, 1921, with a stolen transmitter from the navy yard in Hoboken (not the first time something went missing in Hoboken), radio station WJY would broadcast the first play-by-play sporting event ever. The event was a match between the heavyweight boxing champion-of-the-world, Jack Dempsey, and challenger Georges Carpentier. Although the fight only lasted 4 rounds and was heard by only 300,000 people throughout the Northeast, historian David Halbetsram called the event "an epochal success...a springboard to radio's enormous national growth."
More than 93 years after "the fight of the century" the audience for radio is still growing and that is good news for Maine small business. One year after that historic boxing match, the first radio commercial was broadcast. It was an advertisement for a real estate company in Queens, New York. Portland, Maine real estate Cathy Manchester continues the tradition today. She claims in a recent article that radio advertising doubled her sales in just one year. These results are not unusual. According to research firm Nielsen-Catalina, radio commercials, on average, produce a $6.00 sales lift for every $1.00 invested.Read More
Suppose you invested in a radio advertising campaign in Portland, Maine and you later found out that your commercial could only be heard on clock radios but not on counter-top radios in kitchens. Or that your commercial could only be heard by people in Buicks and Toyotas but not by people in Fords or Nissans. If that were the case, you would probably call your radio station account executive and insist on a refund. When a Maine small business buys commercials on a radio station, they should be heard by every listener.Read More
In-Car Listening Remains Awesome Marketing Opportunity For Maine Small Business
On July 24, 1925 WCSH, Portland, Maine's very first radio station, began broadcasting from its studio in the Congress Square Hotel. Just five years later, brothers Paul and Joseph Galvin, owners of the Galvin Manufacturing Corporation, introduced the first, commercially available car radio. The unit sold for about $120 (about $1700 in 2014 dollars). The radio was called the Motorola 5T71 (yes, it was the first Motorola). Mainers could then listen to WCSH in their sleek new Packards, Nashs, Studabakers and Pontiacs. Despite the disappearance of those automobile nameplates, Radio Remains King of The Road, according to a recent article in the Wall Street Journal.
According to the Journal, despite the proliferation of digital audio platforms, radio still rules the dashboard. The article quotes findings from Edison Research that indicates 86% of consumers choose to use radio while driving. No other medium comes close.
Americans spend almost 2 hours and 40 minutes per day in their cars. Since AM/FM radio is the preferred in-car medium, according to a study by Arbitron (now Nielsen Audio), Maine small business can seize this marketing opportunity to reach this captive audience.
Besides dominating the dashboard, radio also dominates at work listening. Read more:Radio Dominates The Office and The Dashboard
Meet 10 Maine Small Business Owners Who Successfully Use RadioRead More
Edgar Rice Burroughs wrote in one of his Tarzan books, “We are, all of us, creatures of habit." I am no exception. Every weekday morning at around 7:33am, with my radio blasting, I pull my car into the exact same space in front of the Starbucks in South Portland, Maine. I invariably always see the same cars parked next to me. So much so that I know their license plates by heart (I'm talking to you CDM 9126). When I go inside, I see the same people sitting at the same tables...only the headlines of their newspaper have changed from the day before. I walk up to the same barista who asks, "Your usual?" She doesn't really wait for my response before she rings it into the cash register and scrapes up the $5.13 that I already had waiting on the counter.