Earning a decent return on your money has been tough over the past few years. Right now, a 12 month certificate of deposit at Bangor Savings Bank returns an underwhelming .15%. In other words, lend the bank $100 of your money at the end of a year they will give you fifteen cents. Treasury bonds, and corporate debt doesn't do any better. And stocks? According to Morningstar, a stock rating service, the average of all stock mutual funds have only delivered a 3.34% return. So where can a Maine small business invest its money to generate a significant return on investment? The answer is Portland radio.Read More
Radio Results Blog
Radio commercials are like my jokes. Although they might have been around for a while, they are still new the first time someone hears them. So, if you are a Maine small business owner wondering how to fill up your 60 seconds of advertising time, then I have brought you inspiration from all over the planet. Because, as 20th century abstract artist Darby Barnnard, "Originality is way overrated. To make, you need to take. All great artists do."So, dear business owner, listen to these four commercials and borrow what you will. Or, in the words of T.S. Eliot, "A good poet will usually borrow from authors remote in time, or alien in language, or diverse in interest." And, please, don't think of it as stealing. Dizzy Gillespie said it best, "You can’t steal a gift. Bird [Charlie Parker] gave the world his music, and if you can hear it you can have it.” Who are we to argue with one of the great jazz musicians of all time? So exploit my audio gift to you: Four Commercials I Wish Were On Portland Radio.
Sometimes, when discussing Portland radio with Maine small business owners, I am reminded of "Dug" the talking dog from the movie "Up." We will be chatting about all of the proven benefits of radio advertising, when all of a sudden the business owner will be distracted and blurt out, "Facebook" or "Pandora" or one of the hundred other new-and shiny competitors for consumers' attention. This is the same way Dug was distracted every time a squirrel came into view.
I understand how easy it is to have your head turned by the sexy new kid in school. But despite the avalanche of new media, according to new research by Jacobs Media, radio still dominates the battle for the ear. This is awesome news for Maine small business owners who depend on Portland radio for marketing to new and existing customers.Read More
During the past 30 days, 221,400 adults in southern Maine listened to radio online, according to Nielsen, a global research company. As a matter of fact, the listeners to stations owned by Portland Radio Group, the area's largest radio broadcasting company, spent over a quarter-million hours listing online to the group's 5 streaming radio stations. These are significant numbers for Maine small business owners who depend on radio to fulfill their advertising and marketing objectives.
The number of people who consume their favorite radio stations online continues to expand as the availability of devices which permit the streaming of online continues to multiply. A study released this month from Edison Research indicates that for the first time the number of Americans who listen to radio online has exceed 50%Read More
If you listened to Portland Radio anytime since 1957, you knew Stan Freberg. Maybe not by name. Maybe not by sight, But definitely by voice. Stan Freberg was the voice and the genius behind hundreds of radio commercials that caught the ear of 4 generations of radio listeners all over America. Freberg died this week at age 88 leaving a lifetime of lessons that can be utilized to improve the radio advertisements for Maine small business.
According to the New York Times, Freberg entered advertising because he considered most commercials moronic. Usually working as a creative consultant to large agencies, he shattered Madison Avenue conventions. He once produced a musical commercial nearly six minutes long to explain why his client, Butternut Coffee, lagged behind its competitors by five years in developing instant brew."Read More
For the past 90 years, Maine small business owners have intuitively know that advertising on Portland radio results in sales. For instance, Michael Major, owner of Cunningham Security Systems in Yarmouth, Maine says he knows when his radio ads aren't running because, "my phones don't ring." Doug Martin of Portland based WH Demmons, a building systems contractor, knows his radio advertising works as well.
Fifteen years ago, Pandora was born. Pandora is kinda like radio, but you can only listen online. Because Pandora seems to know exactly what songs want hear when you want to hear them, it was supposed to lead to the death and destruction of traditional AM/FM radio. On the day Pandora was born, 90+ percent of American's listened to traditional radio every week. As of today, nothing has changed. According to a new study by Nielsen, currently 90+ percent of Americans of every age still listen to radio every week.Read More
Mathews Brothers, a Maine small business that manufactures windows, is not the biggest advertiser on Portland radio station WGAN. Actually, some of the boxy stores who are a threat to Mathews Brothers' business run more commercials on WGAN. But if you engage any regular WGAN listener in a conversation about the station, then the name Mathews Brother is sure to come up. It happens to me 3-4 times every week. So why, of all the hundreds of different companies that advertise on WGAN, are the Mathews Brothers commercials remembered so prodigiously? The answer has something to do with the Beatles and nocturnal predators.Read More
In 1930, The Galvin Manufacturing Company of Chicago, Illinois invented the first successful car radio. They called it a Motorola (yes, that's where the name came from). Despite the expense (the first Motorolas cost as much as $7400 in today's dollars) and despite the safety concerns (56% of American's polled back then by the AAA deemed car radio radios to be a dangerous distraction) the mobile medium flourished. By 1946 over 9 million cars had a radio. With the advent of transistors in the early 60s which brought down the size and cost of in-car audio, soon, for every driver in Portland radio ruled the road.Read More
Last week, 512,700 adults listened to a Portland radio station during the work week sometime between 6:00am and 10:00am. I was one of them. This time of day is referred to by broadcasters as "morning drive time" and it is the time most business owners want to advertise.
As a consequence of this demand versus the finite number of available commercials, advertisers generally pay a premium for advertising to be heard during this time of day. For a Maine small business owner with a limited marketing budget is the premium worth paying? The best answer is: IT DEPENDS.Read More