Maine small business owners spend good money to advertise on Portland radio. We have shared dozens of success stories from advertisers like Mathews Brothers, Cathy Manchester Real Estate, WH Demmons, and Dunbar Water. These are all businesses who have seen their sales expand because of what they say in their radio commercial.
Sometimes, though, commercials don't work. They fail to engage the listener. An unengaged listener does not convert into a paying customer. And nothing disengages a listener faster than a cliche. What is a cliche? The dictionary says they are a "phrases or opinions that are overused and betrays a lack of original thought."Read More